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On stages high profile launch events for Pidcock Motorcycles

5th June 2017 in Live Events

We recently embarked on a new working relationship with leading motorcycle dealership Pidcock Motorcycles after staging three high profile events for the company at dealerships in Long Eaton and Beeston.

We were commissioned to stage three eye-catching events to showcase a range of new motorcycles for Pidcocks, which is an approved retailer for Triumph, Ducati, and BMW. Our brief was to create a glitzy showbusiness reveal for the official launch of two new Triumph bikes at Pidcocks’ showroom on Fields Farm Road in Long Eaton.

We created an inspiring environment to enable Pidcocks to carry out the much-anticipated unveiling of the new Triumph Bobber and Scrambler models – culminating in them being driven out into the audience to the sound of some fist-pumping backing tracks, accompanied by choreographed smoke and lighting sequences.

We also installed large audio screens at the in-store launch event, which was attended by around 150 people, and featured guest speaker Steve Parrish, a former motorcycle and truck racer who is now a TV motorsport presenter. The launch event concluded with a Q&A with Steve, hosted by Bruno Taggliaferri, national sales manager at Triumph.

Creative technical production for Pidcock Motorcycles high profile in-store launch events 2017 - On Event Production Co.

The following day we staged the official launch of eight new motorbikes, this time for BMW. Combining lighting and sound to stunning effect to showcase the official launch of the new models at what was another inspiring live event.

On the back of the success of these two high profile events, we’ve recently staged another event for Pidcocks motorcycles, this time to showcase the launch of six new Ducati bikes at the showroom in Beeston, which was a real treat for us all.

Creative technical production for Pidcock Motorcycles high profile in-store brand launch events 2017 - On Event Production Co.

Commenting on handling the launch events for Pidcocks, Guy Eaton, managing director at On Event Production Co., said:

“Quite a few of our team are motorcycle fanatics, so to work on the launch of these new models for Pidcocks was a really exciting experience.

“We created a special environment to really show-off these fabulous motorcycles and are pleased to have exceeded all expectations. We’re really looking forward to developing our working relationship with the company further over the coming months.”


Michael Morgan, director at Pidcock Motorcycles, shared his experience working with On:

“On-Events have been fantastic from start to finish. Each and every member of their team was professional, polite and competent throughout all aspects of our events.

“The lighting, sound and the atmosphere they created truly gave our events a massive boost and edge over our competitors. Our feedback from the 3 events we held was 100% positive and a large part of that is down to On Events. I would highly recommend On-Events for any event you are planning.”


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