THE CHALLENGE: We were approached by an agency client to support them with a high profile stylist event, hosted by international haircare brand, Moroccanoil. The brief was straightforward in the direction given, “create something that is awe-inspiring”, less so in its delivery, a real challenge to deliver something where the expectation bar is set so high.
INSPIRING AN AUDIENCE: On created an event that truly lived up to its expectations. The event started with a high-energy catwalk show featuring performers, dancers and models around a specially constructed runway. Afterwards came the after-show party in the basement of the venue that we transformed into a stylish nightclub complete with cool lighting, sound and demo pods.