On Event Production Co. was delighted to once again team up with our good friends at Frukt on a project to create themed meeting rooms at the UK HQ of the world’s biggest brewer. AB InBev boasts brands such as Stella Artois, Budweiser and Corona in its portfolio.
On the back of our recent work for Stella Artois at Wimbledon, we were tasked with delivering this fit out with custom-made wall graphics, bespoke wall art & installations, which reflect and celebrate its biggest-selling brands.
The idea was to create themed meeting rooms and working areas based on some of its best-known drinks, to give staff a sense of ownership and belonging and make them feel proud of the brands they are responsible for.
During the overnight install, we carried out a high-spec fit-out of the building, using huge wall graphics and large bespoke logos along with custom-made wall installations.
Creative Director, Chris Vernon-Smith: “We’d already done an epic job for Frukt and Stella Artois by creating a bespoke hospitality experience during Wimbledon fortnight and this project was an extension of that”
“The staff at AB InBev represent some of the world’s best-known drinks brands, so it was really important that we delivered the brief in the correct way, to create a working environment that inspires staff, gives them a sense of belonging and instils a sense of pride in the brands they are working with.”
