On upgrade to the new Mythos 2

In an age where "peak stuff" seems to have been reached, people are increasingly spending less on possessions and more on meaningful experiences. Known as the Experience Economy, this shift has major implications for the events industry. No longer is it enough to...

With the announcement that next year’s Brit Awards will be hosted at Manchester’s Co-op Live arena on 28 February (in a two-year commitment including the 2027 ceremony to mark its 50th anniversary), and news that the Mercury Prize will move to Newcastle after...

Artificial Intelligence is becoming an increasingly powerful tool in the events industry as it not only supports operations, but also creativity, interactivity, and personal connection. AI, when used with intention as a framework, can elevate the design and delivery...