Lunch!, which was held recently at the Business Design Centre in Islington back in September, is the UK’s only dedicated trade show for the food-to-go sector.
The destination show for anyone operating in this growing market, it gives trade buyers the opportunity to source products from more than 350 exhibitors across the food, drink, packaging and equipment sectors. This year’s Lunch! also featured keynote sessions from leading industry figures across two theatres, along with a whole host of networking opportunities.
We were asked to create an eye-catching exhibition stand for the launch of new flavoured water beverages that are due to hit the market in 2017. Our creative team set to work in designing an exhibition stand that had a strong presence in the hall, refrigerated product displays for product give-aways, a meeting space to discuss the products in more detail and a storage room to allow the stand to be easily restocked throughout the two live days.
The brief was to create an outdoor rustic space that meets with the clean design of the brands that were to be showcased. We utilised astroturf for the ground, aluminium composite board for the walls and pillars, and treated the wood pergola with aging techniques to give it the weathered look required.
Over the past 12 months we have developed a strong working relationship with the team at Cirkle PR. We originally worked with the agency to handle full event production for the launch of the new Mr. Kipling production line for their client Premier Foods.
Since then, we’ve worked with them to create a temporary installation for Ambrosia, and most recently supported the Cirkle team with the construction of a miniature TV studio at their offices in Buckinghamshire.
Chris Vernon-Smith, technical director at On Event Production Co. and project manager for this event, said:
“The team at Cirkle PR are always very accommodating and a pleasure to work with. They allow us to work for a diverse range of high profile brands, including internationally known water ranges and UK favourites like Ambrosia & Mr. Kipling and give us the freedom to be really imaginative with our ideas.”
Annemarie Penderis, Senior Director at Cirkle PR commented “We were delighted with the finished product and the organisers of the Lunch! event rated the stand as one of (if not THE) best stand at the show.”
“Producing this exhibition stand was great fun and we’re all very pleased with the finished result. We look forward to teaming up with Cirkle PR again in the near future,” added Chris.
