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Digital Roadshow Events

22.02.2018 in Live Events

Solving the logistical problem of engaging thousands of employees across the UK in a staff roadshow event was the challenge set to On recently by one of our clients, a global financial services provider; solved via a digital roadshow. We were tasked with delivering production management and technical support for a series of roadshows for the client, which culminated in a multi-venue live broadcast event inspired by television spectaculars like Children in Need and the Eurovision Song Contest. The event did two shows in Manchester, two shows in Birmingham and three live shows in London, before a live broadcast, over Skype, which linked London’s ExCel with venues in Brighton, Glasgow and Cardiff. The final event saw the audiences in Brighton, Glasgow and Cardiff linked with a TV studio that we created at ExCeL in London for an interactive business news-style programme aimed at bringing them up to speed with the company’s success over the past 12 months and its strategy for the year ahead. Whilst technical production for conferences and exhibitions is bread and butter work for the team here at On, creating a multi-venue interactive digital roadshow presented a number of logistical challenges. Because ExCel is used for events all year round, we were unable to broadcast the event via satellite because another huge event being dismantled at the same time meant we were not able to get the satellite truck sited in the right place. Instead, we had to arrange for dedicated high-speed broadband lines to be installed so we could carry out the broadcast via Skype, which involved using dedicated professional hardware. Adam Dewhurst, our Production Director, said: “This was a fantastic event to be involved with, but logistically it was challenging. Because the venue had a large event on the day before we arrived, we were unable to bring in our satellite truck and park it in the correct location. This meant we had to come up with another solution. “But, problem solving is what we do, so we were able to find a really effective workaround which enabled us to link the four venues – and their audiences – together, news-style, to deliver the programme. Overall, the roadshows were delivered to more than 4,000 people nationwide at live events.”

5 reasons why you should care about experiential marketing

16.02.2018 in Marketing Experiences

Some 75% of B2B marketers listed ‘in-person events’ as their top marketing tactic.[1] Event – or experiential – marketing is an effective strategy for engaging audiences and can create a sustainable, positive impression on consumers. Here are the top 5 reasons why it should be a part of your marketing campaign.   1. Turn ideas into reality   Experiential marketing offers many different branding opportunities that may not have been considered before. Working together, marketing agencies and event production companies can collaborate to bring these ideas to life to benefit your business. Great for brand positioning, experiential marketing sets businesses apart from competitors while elevating their overall marketing effectiveness.   2. Keep up with customer demand   Consumers don’t want to be told thing – they now demand more from a brand and a product. In today’s digital marketing world, consumers are now looking for brands to interact with them more. The creation of exciting, immersive experiences where consumers start to really feel something different about that brand. It great at connects your customers in a much stronger and deeper way than can be achieved online. 3. Advertise non-physical services and products   Without physical products, marketing services can be difficult. Experiential marketing is all about creating memories – making it a great solution to this problem. Engaging your audience, events will help build memories and connect audiences to brands, so customers are able to link the services or products to positive real-life experiences. Providing an event can also often tempt customers into feeling like they need to repay the favour. This could be by continuing their relationship or even buying something else.   4. Expand reach   Events are a great way of getting seen and heard. They can be taken far and wide, reaching specific audiences. For example, if you aim to target millennial consumers, one of the hardest markets to target, an activation could be held at festival sites, creating excitement and developing curiosity, which could result in enquiries.   5. Delivers results   Compared to other ways of marketing, experiences are proven to be more engaging, giving you a better opportunity to convert audiences. Take a look at how experiential marketing compares:   ChannelEngagement time Digital Marketing< 1 second Outdoor Marketing5 seconds Press17 seconds Radio30 seconds TV30 seconds Marketing Experiences10 minutes   Are you looking for a fresh, effective and innovative way of marketing or technical experts to bring your ideas to life? Here at On Event Production co. we live and breathe live events. Get in touch today to see how we can help you.   [1] Content Marketing Institute 2016 Benchmarks, Budgets and Trends.

Sleep Easy 2018 Charity Challenge

12.02.2018 in Company News

A team of directors and staff from On Event Production Co. are set to brave the elements while sleeping rough for one night in March to raise money and awareness for a charity which helps the homeless. The team of eleven will be taking part in YMCA Derbyshire’s Sleep Easy 2018 challenge, which will see them spend a night under the stars, in cardboard boxes, in support of YMCA Derbyshire. All the money raised will go directly to the charity’s Safe Front Door campaign, which enables YMCA Derbyshire to continue providing safe accommodation, opportunities for young people to engage in positive activities, work experience and volunteer opportunities and gain business mentors. Sleep Easy is an annual event and takes place at the Derbyshire County Cricket Club on 9 March. Last year’s event saw 115 volunteers take part, enabling the charity to provide 151 beds each night, accommodate 317 people and continue to support residents and young people in need of its services to rebuild their lives and help eliminate youth homelessness. On Event Production Co., which is based in Castle Donington, delivers production services for business events, conferences, brand and product launches, and live music events on behalf of a wide range of British and global brands. Its Sleep Easy Team comprises Managing Director Guy Eaton, Operations Director Paul White, Director Ann Kerwood, Project Manager Anabelle Parslow, Draftsman Ben Dorrington, Production Engineer Jake Roberts, Warehouse Management and staff Iain Hunt, Matt Sudbury and Danny Melbourne, and Fabricators Jethro Sigley and Sean Inger. They hope to raise a combined total in excess of £1,500 for the charity. Guy said: “As a socially-responsible company that’s proud of its Derbyshire roots, we believe strongly in giving something back to our community, which is why we are doing this challenge. “YMCA Derbyshire does such vital work with vulnerable young adults in the city and across the county and is a cause that is close to all our hearts here at On. “One night’s cold and discomfort is nothing compared to the things that some of the people the charity works with have to face, so braving the elements is a small price to pay for helping to helping to raise money and awareness of the charity and the fantastic work it does.” You can support the team by donating via its online fundraising page, https://mydonate.bt.com/teams/on-productions.

On makes trio of key appointments

05.02.2018 in Company News

Event production company On Event Production Co. has appointed three new members of staff into key positions as it looks to make further inroads into the ‘experiential’ events sector. The firm, which is based in Castle Donington, delivers creative event production services for business events, conferences, brand and product launches, and live music events on behalf of a wide range of British and global brands. Jeff Maker joins as Workshop Manager, responsible for the planning, scheduling and delivery of event builds. Anabelle Parslow is the firm’s new Fabrication Project Manager, overseeing the design and creation of bespoke fabricated stage sets, exhibition stands and experiential builds. And Max Faulkner has been appointed as Hire & Production Assistant, allowing Ben Dorrington to move from that role into a newly-created draftsman/estimator position. The firm was originally founded to provide technical and production management services for events but has since moved into the ‘experiential’ market, where it works alongside businesses to help them deliver memorable event and brand experiences to their customers. The company grew turnover by 15% in 2017 on the back of receiving a Derby Enterprise Growth Fund grant of £100,000 in 2015, which it invested in new premises on the Trent Lane Industrial Estate. Since the funding injection, the firm has taken its employee headcount to 23, and has seen its turnover increase from £1.6m to £2.5m. It has worked with a host of globally-renowned brands, including Adidas, Nike, Pepsi, Britvic, Virgin, Apple and Disney Pixar. And it has invested in a new website – www.on-productions.co.uk – to reflect its move towards the experiential events market and to more clearly define its positioning. Managing Director Guy Eaton said: “We’re delighted to welcome Jeff, Max and Anabelle on board. “These are key appointments which will give us a solid platform on which to build as we look to further cement our position as one of the region’s most creative production companies, and the number one choice for agencies and businesses who want their events to be memorable and leave their audiences feeling excited and inspired. “The events arena is changing and companies are more and more interested in delivering an experience to their audience to inspire them and get them engaged with the brand. “Our continued expansion over the past 18 months reflects this shift, as we have experienced significant growth, employed more staff and taken on bigger premises, which has led to more and bigger client wins.”

After Conference Pop-up Pub

31.01.2018 in Live Events

Conference dinners can sometimes be drab and repetitive occasions, so when we were approached to help a global financial services client deliver its UK Bi-annual event, we were determined to do something different; the result: A pop up pub! Instead of a formal conference and sit-down dinner, we helped to transform a part of Hall 9 at the NEC, in Birmingham, into a pop-up pub so that attendees could relax and mingle in more informal surroundings. We were tasked with helping to transform part of the huge conference venue into the more familiar surroundings of a local pub, so that guests could have a few drinks while networking with friends and colleagues. The venue was christened the Dog & Gun and the space we created included a specially-fabricated bar serving a range of popular beers and spirits, atmospheric lighting, some street food stands, pub tables and seating, and bar games including skittles, a giant Scalextric set and a foosball table. There was also a stage and dancefloor in the corner of the pop-up pub, where guests could enjoy music played by a live band, or choose their own playlist on a specially-created jukebox. Guy Eaton, our Managing Director, said: “The client had a really cool, original idea to turn the dinner completely on its head and we were delighted to be asked to deliver it. “The main concern was that events like this can be too stuffy and formal, so the challenge for us was creating a space which portrayed the professional corporate image of the business, but was quirky and fun enough to engage the guests and create a relaxed and informal atmosphere so they could really enjoy themselves, in the familiar surroundings of the good old British pub.”