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Adidas F50 Activation at Soccer Aid 2025

Client: JDPL Productions

Solution: Sports Activation

Location: Old Trafford, Manchester

The Brief

Bringing the adidas F50 Road to Glory Fan Zone to Life at Soccer Aid 2025

Soccer Aid 2025 at Old Trafford offered adidas a unique chance to engage with football fans in a truly memorable way. With the launch of the adidas F50 Road to Glory pack, our challenge was to design a vibrant brand activation that would capture attention, encourage participation, and showcase adidas creativity and innovation.

Partnering with JDPL Productions Ltd, we set out to transform an outdoor space in the stadium car park into an energetic fan zone. The goal was to create a seamless experience that blended live sport, interactive technology, and bold branding, all while supporting Soccer Aidโ€™s important mission to raise funds for UNICEF.

Objectives

  • Engage and excite football fans with a memorable live experience

  • Showcase the adidas F50 Road to Glory pack through interactive activities

  • Create a bold and vibrant branded environment

  • Encourage participation across all ages with inclusive challenges

  • Integrate technology to provide real time feedback and competition

  • Strengthen adidas brand presence at Soccer Aid 2025

  • Support Soccer Aidโ€™s fundraising efforts for UNICEF

What we did

Designed the Branded Fan Zone:

We planned and built a custom pitch with bold adidas branding, setting the stage for an energetic fan space.

Installed Interactive Challenges:

We created a speed challenge with sensors and timers, letting fans race head to head and test their skills.

Delivered Live Digital Engagement

A live leaderboard showcased real time results and compared fan scores to those of Soccer Aidโ€™s players.

Managed Full Technical Delivery:

Our team handled all technical elements, from build and signage to power and AV, ensuring a seamless experience.

Supported a Worthy Cause:

By bringing fans and brand together, we helped raise awareness and funds for UNICEFโ€™s global work.

What our clients say about working with us

 

“From initial discussions to final set-up, your creativity, expertise, professionalism, kindness and general helpfulness was inspiring. Words cannot describe how much we loved the event and working with the team at On. If we could do it all again, we would in a heartbeat”

Dan Janes

Employee relations

โ€œThank you for all your hard work and support with our events. They were a smash hit with the ExCo, HR team and our audience โ€“ flawless execution as per usual!โ€œ

Alexandra Pierce

Group Head of Organisational Development and Culture

Award-Winning Financial Services Provider

โ€œOutstanding service and delivery. The team here have appreciated your entire teamsโ€™ professionalism throughout the project, your commitment to safety and the complete way in which you carried out the project.
Many thanks.โ€

Chris Barrow

Toyota

โ€œISFM was a great success โ€“ thank you and your team for always being professional and always being able to navigate the difficulties that arise.โ€

Jess

Head of B2B

Cirkle PR

“Once again an amazing job. I am certain that no other team of people could have made this project happen. The commitment, enthusiasm, attention to detail and team spirit make you a truly stand-out business…Weโ€™re looking forward to the next one”

Louiza Vicary

Head of Events

Global Connections

Yet again On did an incredible job with what was a logistically challenging project. The determination and “whatever it takes” attitude makes On our absolute Go-To-Production-Guys…..Stand out professionals

Siobhan Ryan

Senior Producer

โ€œYou came up with ideas, listened to what we wanted and brought this all to life to create an event that will never be forgotten.โ€

Paul Godfrey

Head of Operations

โ€œOnโ€™s experience shows through in the service they provide, making it easy for our team to focus on the rest of the event. This exhibition was our main event of the year; On 100% delivered across the board making show that we will never be forgotten.โ€

Rachel Wyatt

Managing Director

Olaplex

Adidas F50 Activation at Soccer Aid 2025

We brought the adidas F50 Road to Glory fan zone to life at Soccer Aid 2025, turning Old Traffordโ€™s car park into a vibrant hub of football energy. Fans of all ages took part in live challenges, digital leaderboards, and interactive experiences, all in support of UNICEF.

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