The Brief
Transforming an NEC hall into a highly engaging event experience for Aldermore Bank
Aldermore Day, held in February 2024 at Hall 3 of the NEC, celebrated the company’s 15-year milestone and future strategies, bringing together over 1600 staff members. On Event Production Co. collaborated with Aldermore’s internal communications team to meticulously design an event that prioritised delegate experience, sustainability, and innovation.
Despite an eight-week planning window, the hall was efficiently organised into key areas such as registration, networking, and the main plenary, along with four exhibition zones showcasing 29 bespoke stands.
Comprehensive services, including production management, creative design, AV technology, and bespoke fabrication, were provided by our in-house team.
Sustainability was central to the event, using eco-friendly materials like recycled PET plastic fabric, recyclable carpets, and reusable set panels. Local accommodations and combined trucking from nearby warehouses optimised logistics. Interactive elements, such as VR and AR technology, a giant Monopoly game, an immersive entrance tunnel, and custom apps like a Million Pound Drop game and an escape room, were highlights.
The main plenary area featured LED video walls embodying Aldermore’s core pillars, delivering captivating presentations and visuals. Budget efficiency was achieved through rental technology and streamlined in-house processes, demonstrating our commitment to excellence from start to finish.
Key Objectives
Within a tight eight-week timeline, our in-house creative and production team meticulously planned and delivered the event. We started by mapping the flow of the event, ensuring that the NEC hall was effectively utilised to accommodate all desired elements: registration, networking and refreshments, the main plenary, and four distinct exhibition zones.
These zones housed 29 bespoke stands, each designed to provide unique experiences curated by stakeholders from across the business.
Our production team played a pivotal role in guiding stakeholders, helping to transform their visions into practical, interactive solutions. We balanced their aspirations with the physical space, budget constraints, and the limited lead time.
The event featured cutting-edge technologies, including VR and AR experiences, custom gamification, large format video displays, interactive photo booths, and bespoke props, scenery, and branding. Each zone and stand had a unique identity, enhancing the overall experience