The Brief
To kick start 2022 with new strategy, purpose, ambitions and aspirations, we were tasked with creating a truly engaging event for 160 senior leaders within our client’s business.
Whilst the ideal platform would have been an in-person live experience, COVID-19 risks determined the event should be fully virtual and we were challenged to produce an online experience that felt very different to a typical virtual meeting or webinar.
As a financial services provider with strict IT policies in place and a short lead-time for the event delivery, we were tasked to work with existing software and infrastructure to ensure the online event could be delivered securely and accessible by all attendees on company devices.
Key Objectives
We worked with our client to produce an agenda with a number of engaging sections to avoid the devasting “Zoom fatigue” often faced on virtual events.
The agenda included:
- Live broadcast from a bespoke built studio for presentations and live audience interaction
- A 3D Exhibition Experience
- Live interactive feedback throughout the day using Slido
- Live Breakouts
- Insight and sharing of lunch activities using our virtual pics photo wall tool
Each section of the event was professionally produced with a TV magazine format. The event was hosted by two members of the team who steered the agenda, introduced new sections and reflected on the content and feedback from the live audience using Slido. The “Raised hand” function was utilised in Teams to take live questions directly from audience members and contribute in a managed and polished way ensuring the event felt more like a professional broadcast than a free-for-all meeting.