The Brief
Create and immersive reveal with high-impact production!
JAECOO UK launched the Jaecoo 7 at the prestigious Fairmont Windsor Park, aiming to create a high-impact, immersive experience that reflected the brand’s premium positioning. The event needed to blend cutting-edge audiovisual technology with striking scenic elements to deliver an unforgettable reveal of the new vehicle. Our task was to design and execute an AV production that elevated the guest journey from arrival to reveal, ensuring every detail left a lasting impression.
Objectives
- Create a premium, immersive experience that aligned with JAECOO UK’s brand positioning.
- Design a high-impact AV production that enhanced the vehicle reveal.
- Ensure seamless integration of lighting, video, and sound for a dynamic presentation.
- Develop a visually striking and interactive guest journey from arrival to reveal.
- Utilise custom fabrication and scenic elements to reinforce brand identity.