Jaecoo 7 UK Car Launch

Client: Strata

Solution: UK Car Launch

Location: Fairmont Windsor Park

The Brief

Create and immersive reveal with high-impact production!

JAECOO UK launched the Jaecoo 7 at the prestigious Fairmont Windsor Park, aiming to create a high-impact, immersive experience that reflected the brand’s premium positioning. The event needed to blend cutting-edge audiovisual technology with striking scenic elements to deliver an unforgettable reveal of the new vehicle. Our task was to design and execute an AV production that elevated the guest journey from arrival to reveal, ensuring every detail left a lasting impression.

Objectives

  • Create a premium, immersive experience that aligned with JAECOO UK’s brand positioning.
  • Design a high-impact AV production that enhanced the vehicle reveal.
  • Ensure seamless integration of lighting, video, and sound for a dynamic presentation.
  • Develop a visually striking and interactive guest journey from arrival to reveal.
  • Utilise custom fabrication and scenic elements to reinforce brand identity.

What we did

Collaborative Design and Build

Partnered with Cirkle PR to transform their client’s creative vision into a unique exhibition stand. The centrepiece was a giant cardboard box stand, reimagined as a luxury cat living space and activity centre. The cardboard box concept was carried through into material selection which created a tactile card finish to the exhibition installation.

Immersive Main Event Space:

Four raised platforms equipped with LED backdrops created focal points for the cars, while an 18m x 3m LED wall provided a high-impact visual experience, seamlessly linking to additional screens around the venue.

Advanced Technical Execution:

Custom media servers powered the visual content, immersive sound design enhanced the atmosphere, and over 60 moving lighting fixtures brought the space to life with dynamic effects.

What our clients say about working with us

 

“From initial discussions to final set-up, your creativity, expertise, professionalism, kindness and general helpfulness was inspiring. Words cannot describe how much we loved the event and working with the team at On. If we could do it all again, we would in a heartbeat”

Dan Janes

Employee relations

“Thank you for all your hard work and support with our events. They were a smash hit with the ExCo, HR team and our audience – flawless execution as per usual!“

Alexandra Pierce

Group Head of Organisational Development and Culture

Award-Winning Financial Services Provider

“Outstanding service and delivery. The team here have appreciated your entire teams’ professionalism throughout the project, your commitment to safety and the complete way in which you carried out the project.
Many thanks.”

Chris Barrow

Toyota

“ISFM was a great success – thank you and your team for always being professional and always being able to navigate the difficulties that arise.”

Jess

Head of B2B

Cirkle PR

“Once again an amazing job. I am certain that no other team of people could have made this project happen. The commitment, enthusiasm, attention to detail and team spirit make you a truly stand-out business…We’re looking forward to the next one”

Louiza Vicary

Head of Events

Global Connections

Yet again On did an incredible job with what was a logistically challenging project. The determination and “whatever it takes” attitude makes On our absolute Go-To-Production-Guys…..Stand out professionals

Siobhan Ryan

Senior Producer

“You came up with ideas, listened to what we wanted and brought this all to life to create an event that will never be forgotten.”

Paul Godfrey

Head of Operations

“On’s experience shows through in the service they provide, making it easy for our team to focus on the rest of the event. This exhibition was our main event of the year; On 100% delivered across the board making show that we will never be forgotten.”

Rachel Wyatt

Managing Director

Olaplex

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