The Brief
Lead Dev is a live event designed for software development teams across the globe to come together and share good leadership practices, discuss problems & solutions and learn new skills.
Each year the event takes place in multiple locations, including Austin, Berlin, San Francisco, New York and London.
The event was due to take place in New York in April 2020 but with the outbreak of Coronavirus and a global travel ban in place, it was decided to switch it to an online event with participants able to join, free of charge, from their homes.
We were tasked with using our live event experience to bring an online event to life and create an engaging experience to a large audience across the world. The event was supported by around 40 speakers from around the world who joined in presentations, panel sessions and Q&A discussions with the vast audience.
The challenges we faced
Events are all about engaging and inspiring an audience. We have spent many years perfecting this art and in a live environment, we take full control of all aspects of the production to ensure the audience get the right experience and a memorable event is delivered.
The greatest challenge with moving an event online is the lack of control over the audience, the environment they are in and the technology they are using. Our greatest challenge was how to remotely inspire an audience!
With all the speakers locked down to their home locations, another challenge was managing their individual live feeds without onsite professional support and control over their hardware. The quality of each feed was determined by their internet connection, video camera/web cam, lighting, microphone and general acoustics. Without careful planning, each of these parameters could lead to a poor quality of output that would mean viewers would switch off.
Another very unique challenge we faced while in lockdown due to Covid-19 was that we couldnโt bring our team together to produce and manage the event from a single location. Instead we needed to set up communication channels and remote preview streams so our team could all operate together as one, but from their own locations. Thankfully we have technology available at our finger tips so could construct systems to deal with this challenge.
What we did
Step One
Step Two
Step Three
Step Four
We created pre-set looks to the stream that we could switch to with ease. These included:
- 3 Remote Hosts
- 1 Remote Host + Google Slides
- 1 Remote Speaker + Google Slides
- 4 Remote Panellists
Step Five
We built redundancy into every system where possible and we were ready for a multitude of different technical challenges throughout the event and had content we could switch away to if we lost any feeds.
Step Six
The event went live with just 2 operators required. Dan took the role as Director and was based in an office with super fast internet. Adam was our Producer and was based from home. We used some clever tech that allowed Adam to remote control hardware in the office over the internet.
What our customers say about us
โAt On, weโre not afraid of a challenge so when JDPL approached us with this project, we knew it would be an event to remember.
As we were celebrating the Virgin employees, we knew from the get-go that we had to make the event special, which is why we decided on the exploding star theme.
Working to tight deadlines and the eco-credentials set by the client, the team worked tirelessly to ensure the event was a huge success.โ
Chris Vernon-Smith
Creative Director
On
โThis was a fantastic experiential event to deliver. It was really high-concept and included a range of technical elements, which all had to interweave to provide a seamless experience for those taking part.
Luckily, our in-house technical team are as ingenious as some of the spy masters we see in the movies and were able to create something which not only looked great, but was also on-brief and delivered a memorable experience to help enhance the Mountain Dew brand.โ
Chris Vernon-Smith
Creative Director
On
โI just want to say thank you again โ having previously worked with ON in events for my previous employer, I knew you would all do a cracking job, and you did not disappoint.
I was really impressed with your creativity when it came to bringing to life the game-show element, how flexible you were with some last minute changes to the format of the event, and in general your friendliness and attitude throughout.
We have received a lot of really positive feedback about the event, and will be exploring how we can combine an in-person event with a virtual one for our next awards, so that we can engage as many colleagues as we did this time.
Thank you!โ
Internal Communications Team Leader
โThis was a superb install. Itโs a huge, cavernous space and being able to see the transformation unfold before our eyes was incredible.
We pride ourselves on the way in which we collaborate with our partners to achieve great results here at On, and this was a great example of working in true partnership with our good friends at FRUKT to deliver a stunning event which made headlines across the gaming world.โ
Anabelle Parslow
Fabrication Project Manager
On Event Production Co
โThanks so much. All looked great and everyone was really happy. The client said it was a great example of how their experiential space can be used.โ
Tulip Tappenden
Project Manager
Octagon
โYou came up with ideas, listened to what we wanted and brought this all to life to create an event that will never be forgotten.โ
Paul Godfrey
Head of Operations
“This was a huge, prestigious event which took about three months to plan and prepare for.
It was a challenging space to work in to create staging that not only looked cool, but kept in with the event branding, which is very angular, so creating a square space just wouldnโt have worked. The triangular concept that was developed for the event was a lot more visually appealing and made the space more immersive for the audience in the room.
It was a stunning event to be involved in and one we are immensely proud of.”
Adam Dewhurst
Production Director
On
โISFM was a great success โ thank you and your team for always being professional and always being able to navigate the difficulties that arise.โ
Jess
Head of B2B
โOnce again, working alongside On was a delight. They understood the creative vision we had for the event and were able to not only deliver on our plans, but enhance them tooโ
Neil Crespin
Chairman/Creative Director
MCM
โWow!โ
โEvery Time we want Wow!..we bring you guys in.โ
Helen Hydes
External Comms
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