Toyota Exhibit at Derby’s Museum of Making

Client: Toyota

Solution: Museum Exhibit

Location: Derby

The Brief

Derby’s newly opened Museum of Making celebrates the areas rich history of innovation, telling Derby’s 300-year history of making with the aim to inspire new creativity.

The museum, housed in a former silk mill, features a range of exhibits, designed and made by the people and industries of Derby.

The Museum wanted to feature Toyota, the leading company for hybrid vehicle development, as an exhibit. Since 1992, Toyota have been driving cars off the production line at their vehicle manufacturing plant in Burnaston in Derbyshire. With the well-known history which Toyota have in Derby, it would only be right for them to feature in the Museum of Making.

Toyota approached us to help them make their idea a reality. The brief was to suspend one of their cars, a Corolla, above the museum entrance. The concept behind the exhibit was to display the car parts to look like an exploded engineering drawing, creating a visually stunning welcome to the museum.

The Exhibit

The hybrid open day hosted a live audience of over 1,000 people throughout the day as well as those who watched the open day virtually.

The event featured two celebrity hosts, presenter and broadcaster Radzi Chinyanganya, and Bassit Siddiqui from Gogglebox. Both hosts are alumni of the University of Derby, allowing them to create an insightful and engaging show for the audience.

The event consisted of a main stage with a live audience which was also streamed to a virtual audience. We built a TV studio, where the presenters could interview current students and staff at the university.

The live audience could watch these interviews on the large LED screen on the main stage. The hybrid event featured pre-recorded content which was mixed seamlessly with the live elements.

Overall, the hybrid university open day was a fantastic event, engaging and inspiring both the live and the virtual audience, with over 800 playbacks on the livestream.

What we did

Behind The Scenes

We kicked off the project in the virtual world, creating 3D models of the car parts, supplied by Toyota.

Working with the museum team headed up by Hannah Fox and Chris Barrow from Toyota, we developed the design. After working through a number of iterations we settled upon a design that all parties agreed upon that was both visually striking and practically achievable.

The Next Step

The next step was to start physically creating the exhibit. By referring to our 3D model we supplied Toyota with a list of the car parts that were required. A team from Toyota stripped down the car and gathered together all of the parts.

We then contracted a specialist rigging supplier Event Rigging Services to support us with the project. Once the parts were all collated, Ben Dorrington, an On Project Manager, along with Matt Garfield and Dave Rogers from Event Rigging Services went to Toyota to look at the car parts.

This was invaluable in planning how we would suspend the individual parts.

The Production

With a solid plan in place, we installed a truss ground support system to replicate the hanging points in the museum on site at Toyota’s Burnaston facility.

We created a full test build of the exhibit to resolve the detail of the various brackets, fixings and steel wire ropes that were required along with the design of a steel frame that would support the exhibit in the museum.

The Install

Once the test build was complete we invited the museum team over to Toyota to take a look, all parties agreed that it was looking fantastic and there was great anticipation to see the car suspended in the museum.

The following few weeks were taken up with fabrication and testing, to make sure that the model was safe to suspend from the ceiling of the museum. With all of the elements built we transported the exhibit to the Museum to install it.

As the Museum was already open and welcoming visitors it had to be a super quick install so as not to disrupt the day to day running of the museum.

All of our careful planning and testing came as an advantage in the run up to the installation and the exhibit went up without a hitch.

What our clients say about working with us

 

“From initial discussions to final set-up, your creativity, expertise, professionalism, kindness and general helpfulness was inspiring. Words cannot describe how much we loved the event and working with the team at On. If we could do it all again, we would in a heartbeat”

Dan Janes

Employee relations

“Thank you for all your hard work and support with our events. They were a smash hit with the ExCo, HR team and our audience – flawless execution as per usual!“

Alexandra Pierce

Group Head of Organisational Development and Culture

Award-Winning Financial Services Provider

“Outstanding service and delivery. The team here have appreciated your entire teams’ professionalism throughout the project, your commitment to safety and the complete way in which you carried out the project.
Many thanks.”

Chris Barrow

Toyota

“ISFM was a great success – thank you and your team for always being professional and always being able to navigate the difficulties that arise.”

Jess

Head of B2B

Cirkle PR

“Once again an amazing job. I am certain that no other team of people could have made this project happen. The commitment, enthusiasm, attention to detail and team spirit make you a truly stand-out business…We’re looking forward to the next one”

Louiza Vicary

Head of Events

Global Connections

Yet again On did an incredible job with what was a logistically challenging project. The determination and “whatever it takes” attitude makes On our absolute Go-To-Production-Guys…..Stand out professionals

Siobhan Ryan

Senior Producer

“You came up with ideas, listened to what we wanted and brought this all to life to create an event that will never be forgotten.”

Paul Godfrey

Head of Operations

“On’s experience shows through in the service they provide, making it easy for our team to focus on the rest of the event. This exhibition was our main event of the year; On 100% delivered across the board making show that we will never be forgotten.”

Rachel Wyatt

Managing Director

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