Transforming key London venue for Esquire’s Townhouse

Client: Hearst Live

Solution: Esquire Townhouse

Location: Carlton House Terrace, London

The Brief

Teaming up with Hearst Live once again, we were tasked with providing full production to support Esquire magazine’s annual Townhouse.

Working closely with the designers at Hearst, we helped to visualise their ideas and bring the event to life. Their ‘all in this together’ attitude helped create a fantastic event and it was great to work with the Hearst team once again.

The event encompassed content from Esquire sponsors, including fashion edits, a concierge service, barber shop and film screening. On Event Production Co. were tasked with building different sponsor areas for each of these sessions as well as covering the entire house in Esquire branding.

We provided full fabrication, installation, lighting, AV and production for the event, which ran for four days at Carlton House Terrace in Pall Mall, London.

The challenges we faced

Transforming a Grade 1 Listed building with minimal disruption was a first.

The listing meant that we couldn’t permanently fix anything to the walls, so everything needed to be freestanding.

As the event was being held over four days, we had to ensure that everything was going to remain firmly in place during the event but could be easily removed when needed, leaving no trace.

Using freestanding scenery, furniture and non-permanent adhesive tape to fix the branding, we ensured everything stayed put whilst being sympathetic to the building and not causing any damage when being removed afterwards.

Another thing we needed to consider was the tight schedule. The event installation was pretty intense so we had to use unused rooms to store our tools and equipment, before moving them out into another room when the previous room needed to be used.

All elements were built from scratch and installed the day before the event. The team worked on-site from midday till 2am.

What we did

Step one

We covered the entire venue in Esquire branding.

This included covering over 100 pieces of Carlton House Terrace artwork, across 14 different rooms. We measured and coded every single piece of artwork and photo frame, so each item that needed covering had a unique code, making installation simple.

Step two

We built a room within a room for a pop-up barber shop. The shop had concrete walls, a separate floor, units with mirrors and authentic barber shop chairs.

Step three

For a Harvey Nichols styling service, we re-carpeted the entire room as well as installing free-standing walls and a 12ft drape.

Step four

We helped Clarks to display their new range of desert boots with plinths and LED lighting.

Step five

Three bars were built across the entire house. We also installed two stages for presentation purposes.

What our clients say about working with us

 

“From initial discussions to final set-up, your creativity, expertise, professionalism, kindness and general helpfulness was inspiring. Words cannot describe how much we loved the event and working with the team at On. If we could do it all again, we would in a heartbeat”

Dan Janes

Employee relations

“Thank you for all your hard work and support with our events. They were a smash hit with the ExCo, HR team and our audience – flawless execution as per usual!“

Alexandra Pierce

Group Head of Organisational Development and Culture

Award-Winning Financial Services Provider

“Outstanding service and delivery. The team here have appreciated your entire teams’ professionalism throughout the project, your commitment to safety and the complete way in which you carried out the project.
Many thanks.”

Chris Barrow

Toyota

“ISFM was a great success – thank you and your team for always being professional and always being able to navigate the difficulties that arise.”

Jess

Head of B2B

Cirkle PR

“Once again an amazing job. I am certain that no other team of people could have made this project happen. The commitment, enthusiasm, attention to detail and team spirit make you a truly stand-out business…We’re looking forward to the next one”

Louiza Vicary

Head of Events

Global Connections

Yet again On did an incredible job with what was a logistically challenging project. The determination and “whatever it takes” attitude makes On our absolute Go-To-Production-Guys…..Stand out professionals

Siobhan Ryan

Senior Producer

“You came up with ideas, listened to what we wanted and brought this all to life to create an event that will never be forgotten.”

Paul Godfrey

Head of Operations

“On’s experience shows through in the service they provide, making it easy for our team to focus on the rest of the event. This exhibition was our main event of the year; On 100% delivered across the board making show that we will never be forgotten.”

Rachel Wyatt

Managing Director

Olaplex

Jaecoo 7 UK Car Launch

Delivering a high-impact AV production for the Jaecoo 7 launch at Fairmont Windsor Park, blending cutting-edge technology with striking scenic design to create an immersive guest journey from arrival to reveal.

Find out more

Vauxhall Grandland Launch

On Event Production Co. delivered a high-impact, immersive event to launch Vauxhall’s new Grandland SUV, featuring a bold main stage, interactive breakout areas, and live-streaming to showcase the vehicle’s design and innovation to the UK dealer network.

Find out more

ISFM Congress Malta Exhibition Stand

We were tasked with designing and building a unique exhibition stand for the ISFM Congress Malta at the Hilton Hotel in Portomaso, St. Julian's.

Find out more

LeadDev, StaffPlus, LeadingEng London 2024

We worked with White October Events, our partner since 2013, to manage the production for their 2024 event series in London. This included LeadDev, StaffPlus, and LeadingEng.

Find out more

Aldermore Day 2024

Transforming an NEC hall into a highly engaging event experience for Aldermore Bank

Find out more

The Deal on Tour – HR & People Roadshow

Our client had three key objectives for their roadshow; They were looking to equip each colleague with the HR tools and support, engage and excite colleagues around the new three-year People Strategy and re-position their HR teams as an expert partner within their business.

Find out more

Hybrid event with audiences across the UK & Online

Having received excellent feedback after the last hybrid event, Blue Square Marketing were looking to use the same format for a number of product awareness and training events over a period of 4 days.

Find out more

Virtual Awards for NHS Property Services

Following the success of the 2021 virtual awards event, NHS Property Services once again looked to bring together a large number of their team for a celebration event to award individuals and groups for their achievements in the past 12 months.

Find out more

Build Tomorrow Better Virtual Studio Event

To kick start 2022 with new strategy, purpose, ambitions and aspirations, we were tasked with creating a truly engaging event for 160 senior leaders within our client’s business.

Find out more

University of Derby Open Day

The University of Derby provide industry-relevant, expert teaching, from foundation and undergraduate degrees through to postgraduate study and research.

Find out more