University of Derby Open Day

Client: University of Derby

Solution: Hybrid Open Day

Location: UK

The Brief

The University of Derby provide industry-relevant, expert teaching, from foundation and undergraduate degrees through to postgraduate study and research.

With Covid restrictions being lifted, the university are excited to be able to welcome potential new students back onto campus for their Open Days.

Following the success of delivering their previous Virtual Open Day in September 2020, we were asked to professionally bring their open day into the new hybrid world, with a live and virtual audience and live presenters. The university is rated gold in the Teaching Excellence Framework, so we needed to make sure the open day experience was like no other.

Key Objectives

The hybrid open day hosted a live audience of over 1,000 people throughout the day as well as those who watched the open day virtually.

The event featured two celebrity hosts, presenter and broadcaster Radzi Chinyanganya, and Bassit Siddiqui from Gogglebox. Both hosts are alumni of the University of Derby, allowing them to create an insightful and engaging show for the audience.

The event consisted of a main stage with a live audience which was also streamed to a virtual audience. We built a TV studio, where the presenters could interview current students and staff at the university.

The live audience could watch these interviews on the large LED screen on the main stage. The hybrid event featured pre-recorded content which was mixed seamlessly with the live elements.

Overall, the hybrid university open day was a fantastic event, engaging and inspiring both the live and the virtual audience, with over 800 playbacks on the livestream.

What we did

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