Vauxhall Grandland Launch

Client: Strata

Solution: UK Dealer Event

Location: British Motor Museum

The Brief

Vauxhall Retailer Launch: Unveiling the New Grandland

Strata Creative Communications approached On Event Production Co. with a clear objective: to deliver an engaging and innovative showcase for Vauxhall’s new Grandland SUV. The event needed to captivate Vauxhall’s UK dealer network, reflecting the brand’s bold identity while offering an up-close and immersive experience of the car’s cutting-edge features.

The brief emphasised creating a high-impact, professional setup that highlighted Vauxhall’s design innovation and technological advancements. Alongside delivering a visually striking main stage, the experience needed to incorporate versatile breakout areas and live-streaming capabilities to bring the car’s interior features to life. The overarching goal was to inspire dealers, reinforce Vauxhall’s brand image, and deliver an event that felt seamless, polished, and memorable.

Objectives

  •  Showcase the bold features and innovations of the Vauxhall Grandland in a dynamic and engaging environment.
  • Reflect Vauxhall’s innovative brand identity through every aspect of production and design.
  • Create an immersive, professional, and versatile event experience for the UK dealer network.

What we did

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