Vauxhall Grandland Launch

Client: Strata

Solution: UK Dealer Event

Location: British Motor Museum

The Brief

Vauxhall Retailer Launch: Unveiling the New Grandland

Strata Creative Communications approached On Event Production Co. with a clear objective: to deliver an engaging and innovative showcase for Vauxhall’s new Grandland SUV. The event needed to captivate Vauxhall’s UK dealer network, reflecting the brand’s bold identity while offering an up-close and immersive experience of the car’s cutting-edge features.

The brief emphasised creating a high-impact, professional setup that highlighted Vauxhall’s design innovation and technological advancements. Alongside delivering a visually striking main stage, the experience needed to incorporate versatile breakout areas and live-streaming capabilities to bring the car’s interior features to life. The overarching goal was to inspire dealers, reinforce Vauxhall’s brand image, and deliver an event that felt seamless, polished, and memorable.

Objectives

  •  Showcase the bold features and innovations of the Vauxhall Grandland in a dynamic and engaging environment.
  • Reflect Vauxhall’s innovative brand identity through every aspect of production and design.
  • Create an immersive, professional, and versatile event experience for the UK dealer network.

What we did

Main Stage

We installed a 13m-wide LED wall that served as a striking stage backdrop. This central visual element delivered impactful presentations and reinforced Vauxhall’s brand messaging with dynamic, high-resolution visuals.

Technical Expertise

Our team provided complete technical production, including rigging, sound, video, and lighting. We utilised digitally encrypted radio microphones to ensure secure and crystal-clear communication throughout the event.

Set and Staging

The main stage featured bespoke LED trim lighting for a polished aesthetic, complementing the modern and bold feel of the Grandland’s design.

Breakout Rooms

We equipped eight breakout spaces with versatile setups to facilitate engaging discussions, training, and hands-on activities. Each room was tailored to accommodate the unique needs of the sessions, offering dynamic configurations and professional AV setups.

Live-Streamed Experiences

One of the highlights was the use of live-streamed interior car tours, which brought the new Grandland’s interior features to life for the audience. This innovative approach allowed dealers to explore the car’s technology and design without physical constraints, ensuring an engaging and interactive experience.

What our clients say about working with us

 

“From initial discussions to final set-up, your creativity, expertise, professionalism, kindness and general helpfulness was inspiring. Words cannot describe how much we loved the event and working with the team at On. If we could do it all again, we would in a heartbeat”

Dan Janes

Employee relations

“Thank you for all your hard work and support with our events. They were a smash hit with the ExCo, HR team and our audience – flawless execution as per usual!“

Alexandra Pierce

Group Head of Organisational Development and Culture

Award-Winning Financial Services Provider

“Outstanding service and delivery. The team here have appreciated your entire teams’ professionalism throughout the project, your commitment to safety and the complete way in which you carried out the project.
Many thanks.”

Chris Barrow

Toyota

“ISFM was a great success – thank you and your team for always being professional and always being able to navigate the difficulties that arise.”

Jess

Head of B2B

Cirkle PR

“Once again an amazing job. I am certain that no other team of people could have made this project happen. The commitment, enthusiasm, attention to detail and team spirit make you a truly stand-out business…We’re looking forward to the next one”

Louiza Vicary

Head of Events

Global Connections

Yet again On did an incredible job with what was a logistically challenging project. The determination and “whatever it takes” attitude makes On our absolute Go-To-Production-Guys…..Stand out professionals

Siobhan Ryan

Senior Producer

“You came up with ideas, listened to what we wanted and brought this all to life to create an event that will never be forgotten.”

Paul Godfrey

Head of Operations

“On’s experience shows through in the service they provide, making it easy for our team to focus on the rest of the event. This exhibition was our main event of the year; On 100% delivered across the board making show that we will never be forgotten.”

Rachel Wyatt

Managing Director

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