The company, which owns Dulux in the UK, wanted to showcase its new range of colours to its ‘maître en couleur’, a select group of professionals who have been awarded the highest possible accreditation by the paint manufacturer.
The brief was to create an experiential event, within a customised truck, which would tour ten venues across France as a ‘live’ roadshow.
The huge truck featured pop-out sides, which provided us with lots of scope for creativity. We created a huge scenic panel in one of the pop-out areas, which featured our Samsung 95” LED digital display and hidden 5:1 surround sound system.
On the other side, we installed a giant vinyl graphic and banquette-style seating for 12 people. Whilst watching a film produced by the agency, guests were immersed in an array of aromas, thanks to a special aroma machine.
The roadshow also featured five separate inflatable tents, which hosted master painters who were able to create a series of experiential works of art using AkzoNobel’s new paint range.
This is not the first time that On has worked alongside Juice Live Communications to create a unique experience for their broad client range and we are fast building a reputation as a formidable team.
Commenting on the collaboration with Juice Live, Guy Eaton, managing director of On said:
“This was a fantastic project to work on and we are delighted with the feedback we’ve received. Some of the features hadn’t been put together in this way before, so it was great to see the impact that the truck had as it travelled across France.”
Alan Ellis, creative director at Juice Live Communications added:
“As always, it’s a pleasure to work with Guy and the team at On. Their ability to interpret a brief and always come up with something that little bit different is second to none and we look forward to teaming up with them again in the future.”
