As one of our key missions at On Event Production Co. is to continually develop our eco-credentials, we understand that throughout the live events and roadshow industry, sustainable practices and efficiency are becoming increasingly non-negotiable.
As brands rely on roadshows to build connections and showcase products, the demand for durable, reusable, and sustainable event materials is on the rise. This not only benefits the environment but also offers long-term advantages for brands. Optimum fabrication and storage play a pivotal role in ensuring event materials can be reused over time, reducing waste and maximising the return on investment. To this end we have invested heavily in new warehouses – expanding our fabrication and storage offering.
Unlike disposable setups that require materials to be fabricated, used, and discarded after a single event, the trend is shifting toward creating reusable assets. Roadshows are no longer just one-off productions, they can be long-term campaigns that move between locations, requiring consistent and reliable materials – an approach that not only lowers costs over time but also aligns with eco-conscious values by minimising waste and conserving resources.
Beneficial reuse means that items are repurposed without significant alteration, extending their lifecycle and reducing the need for new raw materials. For example, modular set designs, which can be reconfigured for various events, eliminate the need for single-use elements. This approach significantly reduces the environmental footprint of events while enabling us to maintain our creative flexibility.
Inevitably, reusing materials dramatically reduces waste that would otherwise end up in landfills. By prolonging the lifecycle of event components, we, and the brands we work with can decrease reliance on raw materials and energy-intensive production processes. This approach also minimises carbon emissions associated with the manufacture and transportation of new materials.
And while the initial investment in high-quality, reusable materials may be higher, the long-term savings are substantial. Durable materials can withstand multiple uses, reducing the need for continual replacements. Our storage facilities preserve materials in optimal condition, ready for future events, with the additional benefit of using the same materials across multiple events to ensure brand consistency. Modular and reusable components allow for easy updates and adjustments without compromising the overall design, maintaining a professional and consistent appearance.
Another benefit of our increased centralised storage capacity is to simplify the logistics of managing event materials. By investing in our new warehouses, we can ensure materials are easily accessible, organised, and well-maintained. This reduces lead times and ensures smoother event setup and teardown processes.
The live events industry has historically been associated with significant waste and environmental impact. By prioritising reusable materials and responsible storage, we can contribute to a more sustainable future by repurposing resources instead of discarding them.
For instance, modular exhibition stands, or temporary walls can be reassembled for different events, eliminating the need for new construction. Additionally, opting for eco-friendly materials such as FSC-certified wood, printed fabrics made from 100% recycled bottles, or recycled metals ensures that even new components are sustainable.
Some of the practical steps we take for sustainable fabrication and storage include:
- Developing initial design from a reuse perspective and prioritising modular standardised components where possible to allow for easy adaptations.
- Use of reusable stock fabrication assets for standard installations such as walling and flooring
- Investing in event specific warehouse facilities to ensure that assets are stored correctly and safely, thus extending their usability.
- Implementing regular inspections and repairs to keep materials in excellent condition, ready for use.
- Partnering with suppliers who also prioritise sustainability in their materials and processes wherever possible.
As audiences increasingly favour brands that demonstrate a commitment to sustainability, by investing in reusable materials and responsible storage, we, and the brands we work with, reduce our environmental footprint and position ourselves as forward-thinking and socially responsible.