Recognition in the form of industry awards is more than just a trophy on the shelf – it’s a catalyst for motivation, external validation, and business credibility. At On Event Production Co., we’ve seen firsthand how awards elevate both our team and our client relationships.
Being named Best Audio Visual Supplier at the prestigious Event Technology Awards 2024 and Best Event Production Provider at the C&IT Awards 2024 are proud milestones for us.
But apart from having a good night out, what are the advantages, really? Why should businesses, especially in the event production industry, enter and aim to win awards?
In terms of employee motivation and morale, an award win or even a nomination is a public acknowledgement of the hard work and dedication of the team. Employees take pride in being part of a company that is recognised for excellence. Knowing that their contributions lead to tangible industry recognition inevitably boosts morale and fosters a sense of accomplishment, and positive staff engagement can lead to increased productivity and creativity.
For the team and clients alike, awards also provide third-party validation that a company is excelling in its field. They are an external stamp of approval from industry experts that showcases excellence to current and prospective clients. When a company wins or is shortlisted, the recognition reinforces its expertise and strengthens its position in the market.
Particularly for clients, choosing the right event production partner is crucial. Seeing that a company has been recognised at industry-leading awards reassures them that they’ve made the right choice. It enhances their trust in the company’s ability to deliver outstanding results and helps solidify long-term partnerships.
Another benefit of winning or being shortlisted for an award is that it’s a powerful marketing tool. It generates free publicity, enhances brand recognition, and serves as a compelling differentiator in a competitive industry. Award wins can be featured across websites, social media, press releases, and client presentations, reinforcing a company’s industry leadership.
From a recruitment and retention perspective, a company that’s recognised for its achievements naturally becomes more attractive to prospective employees. Industry accolades highlight a positive work environment and a commitment to excellence, helping to attract and retain top talent. People want to work for organisations that are leading the way in their industry.
Inevitably, awards ceremonies also bring together key industry players, opening doors to valuable networking opportunities. Being recognised at a prestigious event provides an opportunity for making connections, forming new collaborations, and exploring business opportunities.
And although it feels great, winning industry awards isn’t just about prestige – it’s about providing tangible benefits that drive business success across multiple areas:
- Employee motivation and team morale
- External validation and industry credibility
- Client confidence and trust
- Increased visibility and marketing opportunities
- Attracting top talent and retaining employees
- Networking and new business opportunities
We were delighted to attend the Event Production Awards 2025 at the De Vere Grand Connaught Rooms in London, where we were shortlisted for Event Production of the Year, an achievement driven by our incredible partnership with Aldermore Bank on Aldermore Day and a celebration of creativity, innovation, and sustainability in live events.
