There’s a prevailing assumption that, with the return of in-person events, virtual events have taken a backseat. But not only is virtual still relevant, it’s increasingly vital. The landscape may have shifted, but virtual events remain a powerful tool – smarter, more polished, and more purposeful than ever before.
During the pandemic, virtual events saved us. When everything paused, they stepped in – whether as a simple Zoom catch-up or a high-spec, broadcast-style production. But what began as a reactive solution evolved rapidly. Today, virtual events aren’t just the plan B. They’re a fully-fledged platform for connection, reach, and results.
So, what’s the appeal? Virtual events are often easier to plan, with fewer logistical barriers, and they dramatically increase reach. No venue capacity. No flights. No catering bills. Attendees can join from anywhere in the world, whether they’re on a train, at their desk, or at home. And for many, especially in the tech and knowledge sectors, this ease of access makes attendance far more likely.
Then there’s data. Virtual platforms offer metrics unavailable in the same detail from in-person events: precise attendee tracking, session drop-off points, direct feedback loops, and real-time engagement stats that provide vital insights for marketers and a path to ROI for sponsors. Of course, booth footfall is important, but knowing exactly who watched what, for how long, and what they clicked on is incredibly useful.
Still, hosting a virtual event that genuinely connects requires more than just good tech. It needs thoughtful design. Storytelling. Personalisation. And above all, it needs a space that understands how to merge content and creativity with the right infrastructure.
That’s where On Event Production Co.’s Studio excels. It is not an average hire space, it’s purpose-built for professional, engaging virtual content whether launching a product, broadcasting, or streaming a virtual awards ceremony.
From the green screen to the full-width LED video wall, the set is customisable and production-ready. If you need a branded stage it’s there. If you need to bring in bring in remote speakers the studio supports seamless integration for external contributors. If you want to shoot live or mix in pre-recorded segments you have options – and its all supported by a technical crew who know how to bring your event to life onscreen, with broadcast-quality lighting, sound, and camera work.
And it’s not just the tech. The space itself is designed for comfort and flow – green rooms, dressing areas, kitchen facilities are all there, whether you’re producing a one-off keynote or building a multi-day programme.
While some companies have returned to in-person by default, many are now pausing to rethink. For example, is transporting 300 people across the country really necessary or can a virtual session deliver the same (or better) outcomes with a lower carbon footprint and higher attendance?
It isn’t about replacing in-person events with virtual – it’s about choosing the right medium for the message. That might mean a room full of people, or it might mean going live from a studio to reach thousands more without any need for a plane.
Audiences expect more now. They want smooth experiences, clear value, and something they can actually engage with. A well-run virtual event – with interactive Q&As, slick visuals, and sharp production – can deliver in ways that don’t feel like a compromise.
So no, virtual events aren’t fading away. They’re getting better. Smarter. More strategic. And for the organisations embracing that shift, the benefits are undeniable: more reach, more insight, more flexibility.
And with a space like On Event Production Co.’s studio, the virtual spotlight is ready and waiting.
