THE CHALLENGE: Over the years, On has worked on an on-going basis with revolutionary haircare brand, Olaplex. On the back of a trusted relationship, On was asked to design and build their 180 square metre exhibition stand at the Salon International exhibition, the UK’s largest hair show held at London’s ExCeL.
INSPIRING AN AUDIENCE: As a trusted brand, with proven scientific results, it was important for Olaplex to be able to both entertain and educate, to engage with its audience around the performance of the products. The brand, with its premium and clean appeal, also required the same execution with its exhibition space. The detail, production, style and functionality of the stand created by On played a crucial role in what was a hugely successful event for them.
