Most of us are familiar with the use of headphones and VR/AR glasses or headsets to engage with a range of sensory experiences typical of exhibition galleries, stand demonstrations, or auditorium speeches – all of which can form key components of virtual, hybrid and live experiential events.
While visual and immersive experiences have been at the forefront of technology for a while, soundscapes have tended to lag behind.
Not anymore.
Highly awarded HOLOPLOT (https://holoplot.com), a Berlin-based pro audio company, after years of research and development has developed a system which transforms audio technology and sound reproduction capabilities to incredible levels.
Previous loudspeaker technology has tended to provide audio quality that diminishes over distance. According to HOLOPLOT,
‘…patented 3D Audio-Beamforming technology uses intelligent software algorithms to create unique, highly controlled, and more efficient soundwaves than conventional speakers, ensuring that levels and quality remain consistent from point of origin to destination – even over large distances.’
This controllability of soundwaves means specific locations and areas of the venue can be targeted to receive bespoke – and completely different – content. One system for multiple types of events.
With HOLOPLOT, the immersive audio experience of the event can finally match the visual experience as different areas of the venue, auditorium, or exhibition stand can have customised sound without interference or distraction, placing sound with pin point accuracy in a 3D space.
Listening to music here and sound effects there.
Listening to the content of one presentation here and another on the same exhibition stand, there.
Listening to the same content in Japanese here and Spanish there with a degree of accuracy enabling listeners to sit right next to each other with no interference or crossover.
Sound is placed where it’s needed and removed where it isn’t. Truly customised and truly immersive, the audio system is also versatile and scalable.
Case studies:
1) HOLOPLOT’s potential to transform sound quality at venues is in action at the Sphere in Las Vegas. Cutting edge technology elevates the audience experience to the extraordinary, currently enabling The Eagles’ residency to offer fans an incredible immersive experience where sound matches vision, or the Sphere Experience which combines interactive experiences with immersive film.
2) Similarly, Lightroom, London, used HOLOPLOT technology for the sound system to provide intelligible, even coverage in a space with significant reverberating echo for the ‘DAVID HOCKNEY:BIGGER AND CLOSER’ exhibition, joining audio and visual, seamlessly.
3) At Nintendo Live USA, visitors played iconic games and viewed tournaments on the Live Performance Stage to a backdrop of orchestral performances of the iconic Super Mario and Legend of Zelda scores, crucially, without encroaching on the surrounding trade show.
4) Performing arts took centre stage at the Atlantic Theatre, New York, paid tribute to the Buena Vista Social Club album in theatrical format. The converted church theatre used HOTOPLOT technology to create a perfect balance between the acoustic challenge posed by potentially loud vocals and instruments in a small space.
5) An incredible live experience, Free Your Mind at AVIVA Studios in Manchester combined storytelling, art, and technology on a long, narrow central stage which the audience faced on either side for a live performance experience that created a significant challenge for sound reinforcement.
6) Renowned for its location in a disused quarry, at the Starlite Festival in Marbella, Spain, HOLOPLOT technology meant that despite low stage height, steep seating, quarry walls and seating placed at a right angle to the stage, every member of the audience received precision targeted sound.
7) Language barriers were effectively removed at Polestar’s X1 electric SUV launch event at Auto Shanghai when the live, simultaneous translation of Mandarin Chinese and English was produced from the sound system directly. This meant no wearables and an immersive audience audio experience.
8) It’s not only the effect of the environment on sound that matters, but the effect of sound on the environment. At Misr Cultural Islamic Centre (MCIC), HOLOPLOT helped create a consistent listening experience across 10,000 sqm of the Cairo’s Masjid Misr Grande Mosque – with its highly reverberative marble interior – achieving minimal visibility and unprecedented clarity.
HOLOPLOT technology provides revolutionary immersive sound experiences through science. No matter how challenging the brief, the audio experiences of virtual, hybrid and live experiential events can be transformed, without the need for wearable hardware.