On Event Production Co. pulled out all the stops recently to launch the revolutionary new hair care product, Olaplex, to the UK market.
Having previously worked with Joy Ltd on the launch of the hugely successful Moroccanoil product range in 2013, we have now handled the soft launch of sister company Star Qualities’ latest hair care brand, Olaplex, a new product which has been eagerly awaited by stylists nationwide.
We provided full technical production for this high profile stylist event, which took place in London and was attended by industry professionals and clients from across the UK.
Olaplex has been billed as a miracle product that is set to change the hair colouring market for ever. A ‘bond multiplier’, it eliminates breakage from chemical processes by rebuilding the hair’s disulfide bonds, allowing stylists to lighten hair with less damage – and is rapidly becoming the holy grail to hair care professionals worldwide.
Commenting on the launch event, Guy Eaton managing director at On, said:
“We thoroughly enjoyed teaming up with Star Qualities to carry out the soft launch of Olaplex, which is creating a real storm across the professional hair care market.
“This was a very high profile event, so the pressure was definitely on, but our talented team pulled out all the stops to stage an event that conveyed the brand values of this exciting new product and created a show-stopping introduction for Olaplex to the UK market.”
Rachel Wyatt, managing director of Star Qualities, added:
“Working with On for the Olaplex UK pre-launch event was smooth and straight forward, right from discussing the brief to the actual event.
“Their experience shines through in the service they provide, making it easy for our team to focus on the rest of the event.
“We were really delighted with their support on this project and look forward to the next one.”