On Event Production Co. recently collaborated with PR Agency, Cirkle, to create a brand experience to mark Mr. Kipling’s 40th anniversary.
The event coincided with the unveiling of plans for a new £20 million production line at the Mr. Kipling bakery in Carlton, near Barnsley, which will more than double the capacity of its snack-pack cake slices. At full capacity the new production line will produce more than 300 million individually packed slices a year.
We were tasked with conveying the sense of history, passion, integrity and modernity behind the Mr. Kipling and Premier Foods brands, as well as illustrating the role that the company plays in the local community.
We initially came up with a series of 3D visuals, which evolved into a timeline of the company’s history. We also created a stage and set in the conference room where the exhibition was staged.
After an introductory presentation, guests were treated to a tour of the factory, taking in the 200m long cake making machine and robotic mixing room.
The three-day event attracted the national media, with Liz Truss, the Secretary of State for Defra, in attendance, along with industry experts and investors.
On Event Production Co. collaborated with Cirkle to achieve the final design and ensured the event ran smoothly.
Commenting on working with On, Natasha Sharma, senior account executive at Cirkle said:
“We will 100% be recommending your company to work with – it has been seamless and so happy we found you.”
Guy Eaton, managing director of On, added:
“It was a pleasure to work alongside Cirkle to create an event to celebrate the past and future of this historic brand, and highlight the people and innovative ideas that make Mr. Kipling such a successful brand.”
The Mr. Kipling bakery employs 750 people, rising to 1,500 in seasonal periods. It recently announced plans to create 80 new jobs over the next two years.