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Back to the nineties for Craneware’s Celebrate 2020 Event

Key Stats.

mcm creative agency
Two-day conference and 90's themed party
The Royal Lancaster Hotel, London
The Feeling?

The Brief

Craneware is a leading provider of automated software solutions that enable healthcare providers to identify, convert and optimise their assets to achieve better clinical outcomes and financial performance.

Working to a creative brief from our friends at mcm Creative, we were tasked with creating the environment for Craneware’s Celebrate 2020 event, a two-day conference, with a 90s-themed party for evening entertainment.

The event was based around Craneware’s vision about what 2020 will look like, plus a look back over the 20 years it has been in business. There was a main plenary space for 350 guests and an informal networking and refreshments area outside the main room.

We created the set and staging for the conference, which included a huge seamless stage set onto which different sized and shaped content could be projected. We also created an eight-metre wide ‘history wall’, sited in the networking area and used throughout the event. This was a double-sided box with a number of different screens and sections, used to tell the story of Craneware’s 20-year history.

Challenges we faced

The history wall was double-sided and consisted of eight screens, lots of print elements, plus an LED header.

This needed to be fabricated from scratch in a modular fashion, so it could be easily transported and assembled on-site. The content was changeable and dynamic every day, so a dedicated space was required, front of house, to control the delivery.

It was built around two pillars, the ceiling height was quite low and the floor wasn’t level, so we had to find a way of levelling the base of the unit and also getting the power cables in through the top.
Because the wires weren’t allowed to trail across the floor, they had to be wrapped around the whole room and up the walls before being fed through the top of the unit, then decorated to blend with the environment.

What we did

Step 1

We fabricated the entire set, staging, scenery and history wall in our in-house workshop.

Step 2

The steps, hides, stage, on-stage lighting fixtures and speakers were all white, to give the event an extremely high-end finish.

Step 3

The 25m set wall was finished in a pin-tight, seamless wrap.

Step 4

We provided full lighting, audio-visual and production. Multiscreen content was delivered to the stage throughout the event.

Step 5

A crew of three production staff backstage co-ordinated the delivery of all the video content to the various screens on-stage, using our industry-leading Barco media production system.

Guy Eaton, our Managing Director, said: “We’ve been working with our good friends at mcm creative for a couple of years now. They did a phenomenal job of creating the concept, visuals and messaging for this event and they needed a partner who could deliver it for them. Working to such a tight, well-defined creative brief made this project a pleasure to work on, and the end result was fantastic.

We managed to create an extremely high-end finish to the set and staging, while the content was delivered seamlessly, to give the whole event a kind of polished, TV studio feel. It was a great event to be involved with and gave the delegates the opportunity to relive the past and look forward to the future with Craneware.”

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