THE CHALLENGE: Global travel giants Expedia asked us to help them create an exhibition booth for the Millennial 2020 Summit in London, which would showcase the future of the travel business from the perspective of the digitally-savvy consumer.
As one of the main sponsors of the event, they wanted to create a ‘head-turning’ space that would deliver an experience to inspire thinking on the future of travel, showcasing the latest technologies to let travellers explore before they step foot onto a plane.
INSPIRING AN AUDIENCE: We teamed up with creative communications agency, The 4th Wave, to design and creative an innovative “Sky Lounge”. This clean and bold environment featured a variety of hi-tech and virtual reality experiences, including that of Google Cardboard and its own suite of apps to showcase Australia’s many landscapes and hidden gems. We also created a “Sky Bar” where visitors could unwind, relax and network.