JAECOO UK launched the Jaecoo 7 at the prestigious Fairmont Windsor Park, aiming to create a high-impact, immersive experience that reflected the brand’s premium positioning. The event needed to blend cutting-edge audiovisual technology with striking scenic elements to deliver an unforgettable reveal of the new vehicle. Our task was to design and execute an AV production that elevated the guest journey from arrival to reveal, ensuring every detail left a lasting impression.
- Create a premium, immersive experience that aligned with JAECOO UK’s brand positioning.
- Design a high-impact AV production that enhanced the vehicle reveal.
- Ensure seamless integration of lighting, video, and sound for a dynamic presentation.
- Develop a visually striking and interactive guest journey from arrival to reveal.
- Utilise custom fabrication and scenic elements to reinforce brand identity.
A fully branded entrance featured custom-fabricated archways fitted with battery-powered LED tubes, a dynamic DJ booth, and a dedicated photo backdrop, all enhanced by atmospheric uplighting.
Four raised platforms equipped with LED backdrops created focal points for the cars, while an 18m x 3m LED wall provided a high-impact visual experience, seamlessly linking to additional screens around the venue.
Custom media servers powered the visual content, immersive sound design enhanced the atmosphere, and over 60 moving lighting fixtures brought the space to life with dynamic effects.
