THE CHALLENGE: To draw in revellers at three popular UK music festivals, using an immersive and interactive musical extravaganza, to help Pepsi launch its new flavour, Pepsi Ginger.
We teamed up with our good friends at ID Experiential to execute the technical production of its brief to create a branded Pepsi bar, DJ station and big screens, branded tables and table-top voting pads, which visitors could use to vote for their favourite tracks and also let Pepsi know what they thought of the drink.
INSPIRING THE AUDIENCE: With iPads mounted in voting booth stands, revellers could add their favourite tracks to the playlist, which the DJ would then play. If enough people used their buzzers to say they ‘loved it’, the DJ would play the track to the end if not, the track would end and he’d move on to the next song. We supplied the sound, lighting, tech, DJ equipment, props and all the coding to get the party started and make sure it went off with a bang at every festival site it was at.
