THE CHALLENGE: Stella Artois is a prestigious brand which has a long association with tennis. We were tasked by our good friends at Frukt to create an inspiring hospitality space so the lager brand could entertain its clients and invited guests during Wimbledon fortnight, in a custom marquee within the grounds. We also helped to create a similar VIP experience in Liverpool, and we were tasked with creating the space in time for the opening day’s play.
INSPIRING THE AUDIENCE: We carried out the hi-spec fit-out of Stella’s hospitality tent, which included table runners, bars and a fake ‘living wall’, and replicated the design and experience at extremely short notice at its other venue in Liverpool.