THE CHALLENGE: Manchester based creative agency, Ear to the Ground recently engaged us on one of the most unusual activations we’ve done all year. “Can you transform a shower trailer at a Tough Mudder event into a giant Hotpoint Washing Machine?”…..“Of course we can!” came the response following some head-scratching when they wanted kids to be photographed inside the drum.
INSPIRING AN AUDIENCE: Our creative team of Production Managers and Fabricators set about making the Mudder Machine. It required not only ingenuity in production but in logistics to construct a 25ft replica washing machine and shower unit in the middle of a field. Where there’s a will, there’s a way . And it was worth it to put smiles on people’s faces and become an Instagram hit at the Tough Mudder event in Crawley.
