On the back of our success handling the official launch of the new Olaplex range of revolutionary hair care products, we have now been retained by the UK distributors, Star Qualities, to create their exhibition stand for the Salon International event, which will take place in October at London’s ExCel.
Olaplex has been billed as a miracle product that is changing the hair colouring market for ever. A ‘bond multiplier’, it eliminates breakage from chemical processes by rebuilding the hair’s disulfide bonds, allowing stylists to lighten hair with less damage – and is rapidly becoming the holy grail to hair care professionals worldwide.
Salon International is the ultimate event for the hairdressing industry and will provide high-level exposure for the Olaplex brand, for which our team is currently pulling out all the stops to create a show-stopping display.
Speaking about working with the team at Star Qualities for the second time this year, Guy Eaton, managing director of On, said:
“After the success of the launch event for the new Olaplex brand, we were delighted to be invited by Rachel Whyatt and the team at Star Qualities to create the company’s exhibition stand at this year’s Salon International event.
“Olaplex is a product we enjoy promoting as it enables us to show our creativity and we are confident that Star Qualities will be excited by the exhibition stand we have developed for them.”
Rachel Wyatt, managing director of Star Qualities, added:
“On’s experience shines through in the service they provide, making it easy for our team to focus on the rest of the event. So far we’ve had great results so they were the obvious choice when it came to commissioning the exhibition stand for this year’s Salon International event.”