Our roadshow team has been commissioned to produce its first piece of work for leading live event management company, Activate Events.
On Event Production Co. is teaming up with Crawley-based Activate to provide the stage set for a series of regional roadshow events for Optegra Eye Health Care, experts in the full spectrum of ophthalmology.
The roadshows, which are taking place throughout September and October near Optegra’s eye hospitals in Manchester, Birmingham Southampton, North London, Surrey and Leeds, are designed to share information with local optometrists, ophthalmologists and GPs and give them an overview of Optegra’s facilities and expertise.
Guest speaker, the respected and influential futurist Dr Patrick Dixon, will draw on his expertise in a number of executive positions in multiple health care companies to explore the future of eye health care.
Optegra will also provide an insight to the patient’s perspective and welcome Julian Jackson, senior advisor from Fight for Sight, the charity that funds pioneering eye research to prevent sight loss and treat eye disease. There will also be presentations from a local ophthalmic consultant and a member of the Optegra team.
The events are a precursor to the official launch of Optegra’s new state-of-the-art eye hospital in North London at the beginning of November. The new hospital will be equipped with specialist ophthalmic facilities across six floors and offering a full spectrum of ophthalmic procedures led by renowned consultant ophthalmic surgeons.
Optegra currently operates eye hospitals and eye clinics across England and also offers ophthalmic services in China, Germany, Czech Republic and Poland.
Commenting on teaming-up with Activate Events for the first time, On’s production director Chris Vernon-Smith said:
“We are delighted to be working alongside Activate Events to stage this series of roadshows for Optegra.
“Our brief is to reinforce Optegra’s as a leader in the science of eye care innovation and we will be putting together a stage set that enables them to educate and inform their target audiences about their range of services and promote the launch of their new eye hospital in North London.”
Staging roadshows for clients has become something of a speciality for On Event Production Co. over the years and has become a bigger and bigger part of the business year-on-year. This prompted the decision at the end of 2014 to establish a new division, specialising in the design and production of roadshows and conferences, which is going from strength to strength.
Rory Passmore, managing director for Optegra UK, added:
“We hope this roadshow will give an opportunity to bring together a variety of industry professionals in each of the regions where we have Optegra hospitals.
“It promises to be an interesting and thought-provoking evening as we hear from eye health experts and individuals who are living with sight loss; and of course debate the future of eye health – from changes in management of eye health and some provocative scenarios to contemplate.”