THE CHALLENGE: We’ve worked on several projects with global healthcare tech provider CEGEDIM over the past 18 months and were delighted to strengthen that relationship further by helping it to level-up its presence at the Pharmacy Show 2018. The group provides data and management software for healthcare organisations and pharmacy operators, as well as business software for healthcare and insurance professionals.
We built CEGEDIM’s stand for the 2017 event, before helping to refurbish its head office and launch its new brand.This year, we were tasked with helping it to create its biggest ever Pharmacy Show exhibition presence.
INSPIRING THE AUDIENCE: We were tasked with creating an exhibition presence which further builds on CEGEDIM’s new brand identity, which it launched last year.
The stand we designed and fabricated was built in two distinct parts. When assembled, it created a multi-functional space, themed around a working pharmacy – similar to the work we did at CEGEDIM’s head office. There was also a main reception area and seating hub for ‘meet and greet’ sessions and group presentations, along with individual consultation booths, where CEGEDIM staff can meet one-to-one with current and prospective clients.
CEGEDIM’s plan is to use the stand at all its shows and expos for the next four years. It will be stored and then taken to and from shows by us as the programme rolls out.
