THE CHALLENGE: We have worked with our friends at PR agency, Cirkle PR, a number of times over the past year or so. So, the foodies amongst us were especially thrilled when they enlisted our help to create an eye-catching exhibition stand for the launch of new flavoured water beverage brands that were due to hit the market, at the Lunch! Show, the UK’s only dedicated trade show for the food-to-go sector.
INSPIRING AN AUDIENCE: Our creative team set to work in designing an exhibition stand that had a strong presence in the hall. We took our inspiration from the seductive pleasures of the Mediterranean. The stand included refrigerated product displays for product give-aways, a meeting space to discuss the products in more detail and a storage room to allow the stand to be easily restocked throughout the two live days.
The brief was to create an outdoor rustic space that meets with the clean design of the brands that were to be showcased. We utilised astroturf for the ground, aluminium composite board for the walls and pillars, and treated the wood pergola with aging techniques to give it the required Mediterranean weathered treatment.