The stand needed to be a major attraction that would grab attention and create a memorable experience, fitting in with the client's brand and promoting their revolutionary veterinary product.
Our job was to work closely with the client's creative team to turn their ideas into a real-life stand that not only looked impressive but was also practical and interactive. The stand had to reflect the innovative nature of the product and be something that stood out at the event.
• Design an engaging 4m x 3m exhibition space.
• Provide 3D visualisation
• Use sustainable materials.
• Integrate digital and interactive technology.
• Provide end-to-end project management, including CAD design, custom fabrication, trucking and logistics, on-site installation, and support.
Partnered with Cirkle PR to transform their client’s creative vision into a unique exhibition stand. The centrepiece was a giant cardboard box stand, reimagined as a luxury cat living space and activity centre. The cardboard box concept was carried through into material selection which created a tactile card finish to the exhibition installation.
To further emphasise our green credentials, we produced an exhibition stand constructed from recycled material which was also fully recyclable. This was also a crucial design specification due to the restricted access at site and limited build time with a small team of 2.
Integrated two large-format LCD screens displaying rolling digital content and an interactive app accessible on iPads, which were creatively mounted on giant cat scratching posts. To enhance this we crafted a range of bespoke furniture to fill the stand space.
Our team worked closely with the client to ensure smooth execution on-site, including adapting to a last-minute change that required repositioning the stand to a prime location at the front of the show.
Jess, Head of B2B
