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Launching new Peugeot models to UK dealers

Key Stats.

Event Production
The Feeling?

The Brief

Working with leading creative brand agency Strata, we recently delivered an immersive dealer event for Peugeot

This was the first time that Strata had worked with a single production supplier on an event such as this. Our holistic approach, means we can offer an integrated full technical event production solution which is professionally delivered and helps to keep costs down.

Choosing us as the supplier for all services helped Strata to maximise their client’s budget, while remaining agile and flexible and having confidence that the work would be delivered on-time, to a very high standard.

Our collaborative approach means we can work in partnership with agencies to deliver a full range of services, while they retain full control of the project.

Challenges we Faced

This was the first time the team at On had worked with leading creative agency Crown BC, now Strata, to deliver a dealer event for its end client, Peugeot.

The event, at Hangar 42, in Bruntingthorpe, Leics, helped the iconic car marque to launch its latest models, including the new 508 and Rifter, to the UK dealership network.

As well as creating a showroom-type environment and conference area to showcase the new models, breakout areas were also installed to give dealers an opportunity to find out about the new vehicles in detail.
We were tasked by Strata with creating the environment for the week-long event, which included staging, graphics, projection, lights, sound and fabrication, according to their client brief.

“It was great to be given this opportunity to deliver this event alongside Crown BC, now Strata, who are one of the leading players in the brand communications sector.

Collaboration is a key part of what we do here at On Event Production Co, and the way we worked on this project demonstrates how we are able to be the delivery partner of choice to the top agencies, to help them fully realise their creative brief and bring it to life.”

– Managing Director, On Event Production Co, Guy Eaton

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