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Wesleyan Group

Installing a sense of pride

THE FEELING: Pride

THE CHALLENGE: We recently teamed up with leading communication and design agency Alive! to work on a special project for the iconic Insurance Giant, Wesleyan General, with a visual installation at their headquarters in Birmingham.
Following Alive’s creative, we were charged with the task of transforming the company’s reception area into an interactive zone to demonstrate the firm’s community and charity activities; something to make everyone in the business feel incredibly proud of what they had achieved.

INSPIRING AN AUDIENCE: We set about the transformation with vibrant graphic-wrapped walls, funky furniture, TV display, and colourful shelves. By using 3D trees and numbers - based around the firm’s distinctive corporate colours of orange, grey and purple - we were able to create something that captured people’s attention and imagination; furthermore, it gave employees and customers a real sense of pride of what Weslyan was about and stood for.