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Samsung Nationwide Roadshows

Client: Blue Square

Solution: Roadshow

Location: UK

The Brief

Blue Square, Samsung’s brand engagement agency, appointed us as their production and scenic build partner to deliver a nationwide roadshow programme supporting multiple product launches across the UK. The campaign needed to engage several audience groups, including frontline sales advisors, B2B decision-makers and student audiences, each requiring a tailored experience while maintaining a consistent Samsung brand presence.

The programme demanded a scalable solution that could move quickly between locations, adapt to very different venues and be delivered under tight launch deadlines. Every activation needed to combine product education, hands-on interaction and strong visual impact, while ensuring operational efficiency, sustainability and seamless delivery from site to site.

Objectives

  • Improve product knowledge and selling confidence for frontline sales teams
  • Create engaging hands-on experiences for B2B and student audiences
  • Deliver a consistent Samsung brand experience nationwide
  • Build a modular touring solution that could scale quickly and efficiently
  • Support product launches with fast turnaround and flawless execution
  • Maximise sustainability through reusable assets and smart logistics

What we did

Pre-Built for Performance:

Every roadshow was fully built, tested and rehearsed in our Midlands studio before going live. This allowed Blue Square, Samsung stakeholders and touring trainers to review the experience, make final refinements and ensure every team member was fully prepared for launch.

Designed to Tour:

We created a bespoke modular roadshow system engineered for speed, repeatability and durability. Scenic builds, branding, product displays and technical elements were designed to install quickly, travel safely and perform consistently across multiple locations.

Engaging by Design:

Each activation combined product display zones, presentation spaces and gamified experiences to maximise interaction, retention and audience engagement. The result was a more immersive and memorable alternative to traditional product training.

Delivered Nationwide:

With multiple teams operating concurrently, the programme toured call centres, offices and universities across the UK. Careful planning around logistics, venue access, power and security ensured smooth delivery regardless of location.

Results That Matter:

Across 12 months, the programme delivered 10 roadshows, supported 18 product launches, generated 43,439 interactions, achieved a 93 NPS score and 92% average selling confidence, proving both reach and effectiveness.

On Event Production Company | Live, Hybrid and Virtual Event Production | Samsung Nationwide Roadshows stand
On Event Production Company | Live, Hybrid and Virtual Event Production | Samsung Roadshow staff demonstration
On Event Production Company | Live, Hybrid and Virtual Event Production | Samsung Nationewide Roadshow gamers
On Event Production Company | Live, Hybrid and Virtual Event Production | Samsung galaxy S25 Edge stand screen and large model phones
On Event Production Company | Live, Hybrid and Virtual Event Production | Blue Square Samsung stand desk and monitors
On Event Production Company | Live, Hybrid and Virtual Event Production | Samsung Nationwide Roadshow people on stand
On Event Production Company | Live, Hybrid and Virtual Event Production | Samsung Roadshow stand blue lit
On Event Production Company | Live, Hybrid and Virtual Event Production | Samsung galaxy S25 Edge staff on stand
On Event Production Company | Live, Hybrid and Virtual Event Production | Samsung roadhsow stand with desks and picnic tables

What our clients say about working with us

 

“From initial discussions to final set-up, your creativity, expertise, professionalism, kindness and general helpfulness was inspiring. Words cannot describe how much we loved the event and working with the team at On. If we could do it all again, we would in a heartbeat”

Dan Janes

Employee relations

“Thank you for all your hard work and support with our events. They were a smash hit with the ExCo, HR team and our audience – flawless execution as per usual!“

Alexandra Pierce

Group Head of Organisational Development and Culture

Award-Winning Financial Services Provider

“Outstanding service and delivery. The team here have appreciated your entire teams’ professionalism throughout the project, your commitment to safety and the complete way in which you carried out the project.
Many thanks.”

Chris Barrow

Toyota

“ISFM was a great success – thank you and your team for always being professional and always being able to navigate the difficulties that arise.”

Jess

Head of B2B

Cirkle PR

“Once again an amazing job. I am certain that no other team of people could have made this project happen. The commitment, enthusiasm, attention to detail and team spirit make you a truly stand-out business…We’re looking forward to the next one”

Louiza Vicary

Head of Events

Global Connections

Yet again On did an incredible job with what was a logistically challenging project. The determination and “whatever it takes” attitude makes On our absolute Go-To-Production-Guys…..Stand out professionals

Siobhan Ryan

Senior Producer

“You came up with ideas, listened to what we wanted and brought this all to life to create an event that will never be forgotten.”

Paul Godfrey

Head of Operations

“On’s experience shows through in the service they provide, making it easy for our team to focus on the rest of the event. This exhibition was our main event of the year; On 100% delivered across the board making show that we will never be forgotten.”

Rachel Wyatt

Managing Director

Olaplex

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We delivered a nationwide Samsung roadshow programme designed to engage sales advisors, corporate audiences and students through immersive product experiences. Each activation was pre-built, tested and rehearsed from our Midlands studio before touring the UK, combining product display zones, presentation spaces and gamified engagement. Across 12 months, the programme supported 18 product launches, delivered 10 roadshows and generated over 43,000 interactions.

Find out more

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