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Cegedim RX Exhibition Stand, The Pharmacy Show 2025

Client: Cegedim RX

Solution: Exhibition Stand

Location: NEC Birmingham

The Brief

Cegedim Rx wanted their exhibition stand at The Pharmacy Show 2025 to reflect a bold evolution of their brand identity, clearly communicating their role as a complete pharmacy business solution rather than simply a PMR provider. The space needed to capture attention in a busy exhibition hall, draw in pharmacy professionals, and enable hands-on interaction with their new technologies and workflows.

We were engaged by Cegedim to design and build the full stand experience: leveraging large format print, digital technology, gamification, demonstration zones and a strong thematic narrative, all while making efficient use of their existing asset inventory. We also supported logistics around build-in, build-out and storage of assets, delivering a seamless pre-during-post event service through our project management and asset storage offering.

Objectives

  • Create a stand environment that visibly stands out and reflects Cegedim’s brand identity and flagship theme of “remove the barriers to change”.
  • Drive engagement and interaction: invite visitors to explore, interact and discover the latest pharmacy workflows and solutions.
  • Maximise reuse of Cegedim’s existing stand assets to deliver sustainable efficiency and cost-effectiveness.
  • Deliver a seamless client experience (before, during and after the show) with strong account management and onsite support.
  • Support Cegedim’s broader business objective of demonstrating their position as a full pharmacy business partner – from dispensing to clinical services to business intelligence.

What we did

Stand Design & Brand Integration:

We began with a design concept rooted in Cegedim’s theme of “Discovery in Action” and brand colours. Large format graphic panels, bold structural elements and digital screens were combined to create a visually compelling presence that communicated the brand narrative immediately when visitors approached the stand.

Gamification & Visitor Interaction:

To elevate engagement, we worked with Cegedim to introduce a shuffleboard-style game (the “Remove the Guesswork” shuffle) that drew foot traffic and encouraged visitors to linger and engage. This gamified element created a fun, memorable touchpoint aligned with the brand’s interactive ambition.

Demonstration Zones & Digital Technology:

Dedicated pods allowed visitors to test Cegedim’s pharmacy solutions hands-on,  including the newly NHS-assured flu and COVID vaccination workflow, new reporting features and the scan-driven dispensing journey. We installed interactive screens, touch points and live demo stations to bring the solutions to life.

Asset Re-use & Sustainable Build:

In collaboration with Cegedim we audited their previous exhibition materials, stored at our facility, and selectively reused or re-skinned them for this build. This not only reduced cost and carbon footprint, but also ensured brand consistency and expedited build-in/out timelines.

Project Management & On-site Support:

Our Project Manager worked directly with the Cegedim team from concept through to wrap-down. On site, our build crew were friendly, detail-oriented and approachable, with the client comment summing it up: “We genuinely felt supported at every step… it actually (dare I say it!) was enjoyable.”

What our clients say about working with us

 

“From initial discussions to final set-up, your creativity, expertise, professionalism, kindness and general helpfulness was inspiring. Words cannot describe how much we loved the event and working with the team at On. If we could do it all again, we would in a heartbeat”

Dan Janes

Employee relations

“Thank you for all your hard work and support with our events. They were a smash hit with the ExCo, HR team and our audience – flawless execution as per usual!“

Alexandra Pierce

Group Head of Organisational Development and Culture

Award-Winning Financial Services Provider

“Outstanding service and delivery. The team here have appreciated your entire teams’ professionalism throughout the project, your commitment to safety and the complete way in which you carried out the project.
Many thanks.”

Chris Barrow

Toyota

“ISFM was a great success – thank you and your team for always being professional and always being able to navigate the difficulties that arise.”

Jess

Head of B2B

Cirkle PR

“Once again an amazing job. I am certain that no other team of people could have made this project happen. The commitment, enthusiasm, attention to detail and team spirit make you a truly stand-out business…We’re looking forward to the next one”

Louiza Vicary

Head of Events

Global Connections

Yet again On did an incredible job with what was a logistically challenging project. The determination and “whatever it takes” attitude makes On our absolute Go-To-Production-Guys…..Stand out professionals

Siobhan Ryan

Senior Producer

“You came up with ideas, listened to what we wanted and brought this all to life to create an event that will never be forgotten.”

Paul Godfrey

Head of Operations

“On’s experience shows through in the service they provide, making it easy for our team to focus on the rest of the event. This exhibition was our main event of the year; On 100% delivered across the board making show that we will never be forgotten.”

Rachel Wyatt

Managing Director

Olaplex

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