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Carlsberg Britvic, National Convenience Show Exhibition Stand

Client: Carlsberg Britvic

Solution: Exhibition Stand

Location: NEC Birmingham

The Brief

Carlsberg Britvic needed a flagship presence at the National Convenience Show 2026. With the largest footprint at the event, a 361 SQM island stand, the space had to work hard from every angle. It needed to attract, hold attention, and create clear routes for engagement across a busy exhibition floor with over 25,000 visitors and 1200 exhibitors.

The challenge was balance. Seven distinct brands sat under one roof, alongside the wider At Your Convenience platform. Each brand needed its own voice and personality, but the overall experience had to feel connected and easy to navigate. The stand also needed to support multiple types of interaction, from quick product sampling and gamified engagement through to more focused commercial conversations.

Objectives

  • Create a strong, visible presence from all sides of the hall
  • Balance seven brand identities within one cohesive stand
  • Drive footfall through interactive and engaging experiences
  • Support product sampling and brand activation zones
  • Provide a central space for meaningful retailer conversations
  • Showcase the At Your Convenience platform clearly and accessibly
  • Deliver a premium environment that reflects the scale of the brand

What we did

In the round design that works from every angle:

We developed an open, in the round concept that allowed the stand to be approached from all sides. The structure created a consistent framework across the space, while giving each brand its own defined area. This made the stand easy to navigate and ensured no single side became the front or back.

Defined brand zones with flexibility built in:

Each of the seven brands had a dedicated zone designed to reflect its personality. The core structure stayed consistent, but each area could be adapted with branded bars, furniture and activation points. This allowed sampling, interaction and storytelling to sit naturally within each space.

Elevated central space for conversations:

At the centre, we created a raised Carlsberg Britvic area designed for more focused discussions. This provided a clear shift in pace from the surrounding activity and gave the team a premium environment for retailer conversations and relationship building.

Integrated digital and platform visibility:

Digital screens were built into the stand to carry rolling brand and campaign content. iPads were deployed across the space to showcase the At Your Convenience platform, allowing visitors to explore tools, offers and insights in a simple and direct way.

High level visibility and complete delivery:

We installed high level signage to ensure the stand was visible across the hall. Alongside the build, we delivered full production support including graphics, flooring, power distribution, fridges, furniture, asset management and onsite support. Our team remained throughout the event to keep everything running smoothly and handle last minute changes without disruption.

What our clients say about working with us

 

“From initial discussions to final set-up, your creativity, expertise, professionalism, kindness and general helpfulness was inspiring. Words cannot describe how much we loved the event and working with the team at On. If we could do it all again, we would in a heartbeat”

Dan Janes

Employee relations

“Thank you for all your hard work and support with our events. They were a smash hit with the ExCo, HR team and our audience – flawless execution as per usual!“

Alexandra Pierce

Group Head of Organisational Development and Culture

Award-Winning Financial Services Provider

“Outstanding service and delivery. The team here have appreciated your entire teams’ professionalism throughout the project, your commitment to safety and the complete way in which you carried out the project.
Many thanks.”

Chris Barrow

Toyota

“ISFM was a great success – thank you and your team for always being professional and always being able to navigate the difficulties that arise.”

Jess

Head of B2B

Cirkle PR

“Once again an amazing job. I am certain that no other team of people could have made this project happen. The commitment, enthusiasm, attention to detail and team spirit make you a truly stand-out business…We’re looking forward to the next one”

Louiza Vicary

Head of Events

Global Connections

Yet again On did an incredible job with what was a logistically challenging project. The determination and “whatever it takes” attitude makes On our absolute Go-To-Production-Guys…..Stand out professionals

Siobhan Ryan

Senior Producer

“You came up with ideas, listened to what we wanted and brought this all to life to create an event that will never be forgotten.”

Paul Godfrey

Head of Operations

“On’s experience shows through in the service they provide, making it easy for our team to focus on the rest of the event. This exhibition was our main event of the year; On 100% delivered across the board making show that we will never be forgotten.”

Rachel Wyatt

Managing Director

Olaplex

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