Women’s Health Live

Client: Hearst Live

Solution: Three-day fitness and wellbeing festival

Location: The Business Design Centre

The Brief

Women’s Health Live was the first-ever health and wellness festival delivered by the market-leading magazine Women’s Health.

It aimed to bring to life the latest scientific research, exercise plans, expert knowledge and lifestyle tweaks for delegates. The event was designed to empower and inspire those in attendance to be the happiest, healthiest versions of themselves.

A number of top brands were associated with the event, including Harvey Nichols, Tetley’s Cold Infusions, Argos, Hello Fresh, Blackwell’s, Abel & Cole and Decathlon. It was delivered by Hearst Live, a division of global lifestyle magazine publisher Hearst. This was the first time that we have worked with Hearst Live and we were the main contractor for the expo.
We provided full fabrication, installation, lighting, AV and production for the event, which ran for three days at the Business Design Centre, in Islington.

The challenges we faced

Timescales for an event of this scale were particularly tight. We had one day to install the whole thing.

The event space was split into several zones, all of which had their own AV requirements and different noise levels. To mitigate this and create a more immersive experience for guests, we utilised wireless headphones across the site. This allowed delegates to listen to different talks and presentations around the venue, without being interrupted by background noise from other areas.

The venue is in the middle of a residential area, so we had to be mindful of the impact of noise on some of the neighbours and take steps to keep this to a minimum through close control of the AV production. There were 30 channels of radio mics to manage, each requiring an individual license for the RF frequency it was using.

Tetley’s Cold Infusions stand was situated on an island in the middle of the venue, so we had to create a bespoke method to deliver fresh drinking water from the mains supply to the stand and remove waste water.

Finally, a build of this size required three articulated trucks full of equipment, so we needed a crew of 70 people on the install and 40 people to take it down and pack up.

What we did

Step One

We built a 3m box which housed three 2m by 2.5m video walls, with a 270 degree wrap-around seamless video experience.

Step Two

We installed a 5.1 surround sound system, with covert speakers to fully immerse guests in the experience.

Step Three

We provided build and production support to a number of themed stages, including the main stage, a science and nutrition stage and a mindfulness stage.

Step Four

We created a quiet zone, called the Zen Den, which was home to a number of talks and meditation sessions.

Step Five

We created and provided lighting, AV and production support to four dedicated exercise areas, all of which hosted a range of live workout sessions for those in attendance.

Step Six

One of these was called ‘Sweat’, a live fitness demonstration area which had a high specification for the production elements.

What our clients say about working with us

 

“From initial discussions to final set-up, your creativity, expertise, professionalism, kindness and general helpfulness was inspiring. Words cannot describe how much we loved the event and working with the team at On. If we could do it all again, we would in a heartbeat”

Dan Janes

Employee relations

“Thank you for all your hard work and support with our events. They were a smash hit with the ExCo, HR team and our audience – flawless execution as per usual!“

Alexandra Pierce

Group Head of Organisational Development and Culture

Award-Winning Financial Services Provider

“Outstanding service and delivery. The team here have appreciated your entire teams’ professionalism throughout the project, your commitment to safety and the complete way in which you carried out the project.
Many thanks.”

Chris Barrow

Toyota

“ISFM was a great success – thank you and your team for always being professional and always being able to navigate the difficulties that arise.”

Jess

Head of B2B

Cirkle PR

“Once again an amazing job. I am certain that no other team of people could have made this project happen. The commitment, enthusiasm, attention to detail and team spirit make you a truly stand-out business…We’re looking forward to the next one”

Louiza Vicary

Head of Events

Global Connections

Yet again On did an incredible job with what was a logistically challenging project. The determination and “whatever it takes” attitude makes On our absolute Go-To-Production-Guys…..Stand out professionals

Siobhan Ryan

Senior Producer

“You came up with ideas, listened to what we wanted and brought this all to life to create an event that will never be forgotten.”

Paul Godfrey

Head of Operations

“On’s experience shows through in the service they provide, making it easy for our team to focus on the rest of the event. This exhibition was our main event of the year; On 100% delivered across the board making show that we will never be forgotten.”

Rachel Wyatt

Managing Director

Olaplex

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