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Covent Garden pop-up shop for Burt’s Bees

Client: Collective 2 Agency

Solution: Pop-up store

Location: Covent Garden, London

The Brief

We were asked to help support the launch Burt’s Bees, #IAmNotSynthetic campaign launch into the UK market by creating a pop-up store in London’s Covent Garden, to showcase its hero products and brand.

Burt’s Bees is an American manufacturer of health, beauty, personal hygiene and make-up products. It uses all-natural ingredients wherever possible and its products are created using minimal processing, such as distillation, extraction or hydrolysis, to maintain the purity of ingredients and ensure its products are as organic as possible.

We collaborated with Collective 2, a new agency partner, on this project, who provided full creative direction. We also helped to support the press launch of the store, which took place during its month-long residency.

The challenges we faced

This project was more of a semi-permanent installation than a temporary one, so careful consideration had to be given to the materials we used throughout the store, which needed to be robust enough to remain in place and still look good for the month.

We had to be mindful of using sustainable materials wherever possible throughout the build, to reflect the brand’s commitment to using all natural ingredients. It was also important that the pop-up store reflected Burt’s Bees’ vibrant brand colour scheme, so we provided support and advice to the agency to help shape the design and build of the space, to ensure it met the creative brief.

Power was an issue within the store itself, as there was only one power socket where we needed it. This meant we had to be very creative in the way we distributed and integrated cabling around the store to ensure we could get power to where we needed it.

There were a lot of disparate elements to the whole project, which needed to be brought together seamlessly to achieve the overall finish and impact that the client was looking for.
Lots of care and attention was taken with each individual element to ensure the completed finish and colour palette all tied together to showcase the Burt’s Bees brand in the best light.

What we did

Step One

We built and installed bespoke furniture throughout the store, along with creating a vanity counter

Step Two

We created the structure for a ‘living wall’ of plants and greenery. Its centrepiece was a replication of the Burt’s Bees logo, which was hand-made using individual Burt’s Bees lipsticks to form the three-dimensional sign.

Step Three

We created a photobooth out of ribbons, for customers to take selfies with their new purchases

Step Four

One of the most significant elements of the store was to dress the existing period staircase, the treads and rises of which were each painted in different colours to represent Burt’s Bees’ full colour palette.

Step Five

We finished it off with the installation of additional lighting and a sound system with DJ booth for the press launch featuring celebrity DJ’s The Mac Twins

Step Six

Once the pop-up store had closed, we restored the site to its original state, removing wall attachments, filling and painting the walls as required.

What our clients say about working with us

 

“From initial discussions to final set-up, your creativity, expertise, professionalism, kindness and general helpfulness was inspiring. Words cannot describe how much we loved the event and working with the team at On. If we could do it all again, we would in a heartbeat”

Dan Janes

Employee relations

“Thank you for all your hard work and support with our events. They were a smash hit with the ExCo, HR team and our audience – flawless execution as per usual!“

Alexandra Pierce

Group Head of Organisational Development and Culture

Award-Winning Financial Services Provider

“Outstanding service and delivery. The team here have appreciated your entire teams’ professionalism throughout the project, your commitment to safety and the complete way in which you carried out the project.
Many thanks.”

Chris Barrow

Toyota

“ISFM was a great success – thank you and your team for always being professional and always being able to navigate the difficulties that arise.”

Jess

Head of B2B

Cirkle PR

“Once again an amazing job. I am certain that no other team of people could have made this project happen. The commitment, enthusiasm, attention to detail and team spirit make you a truly stand-out business…We’re looking forward to the next one”

Louiza Vicary

Head of Events

Global Connections

Yet again On did an incredible job with what was a logistically challenging project. The determination and “whatever it takes” attitude makes On our absolute Go-To-Production-Guys…..Stand out professionals

Siobhan Ryan

Senior Producer

“You came up with ideas, listened to what we wanted and brought this all to life to create an event that will never be forgotten.”

Paul Godfrey

Head of Operations

“On’s experience shows through in the service they provide, making it easy for our team to focus on the rest of the event. This exhibition was our main event of the year; On 100% delivered across the board making show that we will never be forgotten.”

Rachel Wyatt

Managing Director

Olaplex

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