The Brief
Glide Student is a provider of connectivity, utilities and communications services for the student accommodation market, serving more than 350,000 students across 600 sites.
It aims to create a better student experience through the provision of best-in-class broadband services and infrastructure and integrated smart applications, along with powerful insights into what students need from their accommodation.
Whether it’s studying, socialising, streaming, gaming, browsing or downloading, students always need fast, reliable internet, great content and friendly, efficient support that’s always there for them.
Glide Student has created wi-fi and connectivity services that keep students happy, adding value to colleges’, universities’ and private landlords’ offerings and ensuring their rooms are always let.
It was a key exhibitor at the 2018 Student Accommodation Conference, in London, where it wanted to create an immersive, interactive and visually-stimulating exhibition stand to showcase the benefits of its ‘Smart Block 2020’.
It was also a sponsor of the event and wanted to use the stand to help it maximise its investment in the sponsorship.
The challenges we faced
The idea was to take visitors around the stand on a guided journey from a reception area, through the accommodation and then into a virtual plant room, to showcase the range of technology and solutions that Glide provides.
The main challenge centred around creating a compelling story that highlights the benefits that the products can bring to a property, by creating a bit of theatre around what can be achieved using what, on the face of it, are just smart boxes and cable.
Glide made a significant investment in the stand with the aim of wowing visitors and creating a fully-immersive experience.
However, because the exhibition space was on a single level, we had the additional challenge of creating the illusion that it was, in fact, split over two storeys.
What we did
