The Brief
Working with leading creative brand agency Strata, we recently delivered an immersive dealer event for Peugeot.
This was the first time that Strata had worked with a single production supplier on an event such as this. Our holistic approach, means we can offer an integrated full technical event production solution which is professionally delivered and helps to keep costs down.
Choosing us as the supplier for all services helped Strata to maximise their client’s budget, while remaining agile and flexible and having confidence that the work would be delivered on-time, to a very high standard.
Our collaborative approach means we can work in partnership with agencies to deliver a full range of services, while they retain full control of the project.
We collaborated with Collective 2, a new agency partner, on this project, who provided full creative direction. We also helped to support the press launch of the store, which took place during its month-long residency.
The challenges we faced
This was the first time the team at On had worked with leading creative agency Crown BC, now Strata, to deliver a dealer event for its end client, Peugeot.
The event, at Hangar 42, in Bruntingthorpe, Leics, helped the iconic car marque to launch its latest models, including the new 508 and Rifter, to the UK dealership network.
As well as creating a showroom-type environment and conference area to showcase the new models, breakout areas were also installed to give dealers an opportunity to find out about the new vehicles in detail.
We were tasked by Strata with creating the environment for the week-long event, which included staging, graphics, projection, lights, sound and fabrication, according to their client brief.
