The Brief
Creating a Showstopping Stand for the World Feline Congress
WMH&I asked us to help them make a real impact at the World Feline Congress in Edinburgh, an event attended by hundreds of feline professionals and enthusiasts from around the world. The goal was simple: design and deliver an exhibition stand that would not just attract attention, but encourage visitors to engage, interact and remember their experience long after the event.
It needed to stand out in a busy exhibition space, offer something fresh and memorable, and reflect the innovative spirit of WMH&I’s client. We were tasked with developing a solution that combined creative activity, digital technology, and a high-quality finish, bringing together a mix of fun, competition and flawless execution that would set our client apart from everyone else at the event.
Objectives
- Bring WMH&I’s creative vision for their client’s stand to life
- Translate bold ideas into a practical and engaging event experience
- Incorporate interactive elements to draw in and involve visitors
- Use digital technology and dynamic lighting for added impact
- Deliver a bespoke build with outstanding quality and attention to detail
- Ensure every stage from design to installation is managed smoothly
- Design to allow for onwards use on future events